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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Multidisiplin Dehasen (MUDE)
Suryasuciramadhan, Arfian
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Penggunaan Media Sosial TikTok Produk The Originote Sebagai Komunikasi Pemasaran Online Febriyanti, Yeni; Suryasuciramadhan, Arfian; Zulfikar, Meiby; Nurhasanah, Samsiah; Amalia, Dian  Utami 
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 1 (2024): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i1.6133

Abstract

Social media plays an important role as a means for carrying out various communication activities, including marketing communications, where this platform provides the ability for brands to interact directly with their audience. Tiktok is a platform that plays a role in facilitating digital marketing. TikTok has recently received a lot of attention from social media users and has had a significant impact on the entrepreneurship industry. Tiktok has become an application that is popular with many individuals, which has given rise to various new business ideas. The Originote is one of the imported skincare brands that will enter the Indonesian market in 2022. This brand became very popular on TikTok social media when it first appeared in Indonesia, to be able to beat competitors who have survived longer. In conducting this research the author used a qualitative description method with data collection techniques through literature study. This method was chosen because of its ability to explore deep meaning and understanding of complex phenomena through diverse perspectives. The results of the research show that TikTok social media has an important role in the marketing communications process, by utilizing the features on TikTok and the role of influencers who can help influence consumer buying interest. This shows that the use of TikTok social media is an effective tool in carrying out marketing communications.
Strategi Membangun Brand Image Yang Kuat Dengan Fokus Pada Image Branding Di Pt Distribusi Sukses Mandiri Suryasuciramadhan, Arfian; Irsyad, Alif Dava; Setiawan, Najib; Haris, Istialdi Pratama; Latief, Lika Mulki; Putri, Ninda Ela
Jurnal Multidisiplin Dehasen (MUDE) Vol 4 No 2 (2025): April
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v4i2.8241

Abstract

This research aims to build a strong brand image at the company PT DISTRIBUSI SUKSES MANDIRI, with a focus on image branding, the research method used is qualitative with literature study techniques. The results showed that PT DISTRIBUSI SUKSES MANDIRI implemented several key strategies, including brand communication, effective use of social media and strategic places. Clear and engaging communication, as well as responsive interaction on social media, contribute significantly to the company's positive image in the eyes of consumers. In addition, a focus on quality customer service helps create loyalty and trust. This research is to develop an effective branding strategy and maintain customer loyalty.
Co-Authors Amalia, Dian  Utami  Febriyanti, Yeni Haris, Istialdi Pratama Irsyad, Alif Dava Latief, Lika Mulki Meiby Zulfikar Nurhasanah, Samsiah Putri, Ninda Ela Setiawan, Najib