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All Journal Cakrawala: Jurnal Pengabdian Masyarakat Global Journal of Management and Creative Business Jurnal Pengabdian Masyarakat
I Gede Wiyasa MS
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Analisis Strategi Pemasaran Jasa Freight Forwarding Dalam Kegiatan Ekspor Pada PT. Putro Agung Transport Service I Gede Wiyasa MS; Tiara Ratnaningrum
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 3 No. 2 (2024): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v3i2.2152

Abstract

Basically, education is useful for preparing workers before entering the workforce so that the knowledge and skills obtained are in accordance with the type of work desired. To prepare quality students who are reliable and highly capable, University 45 Surabaya competes in improving the quality of teaching and learning both in terms of facilities and infrastructure. Learning from direct experience can be implemented through Field Work Lectures (KKL). Every company, whether operating in the product or service sector, has a goal to stay alive and develop, this goal can be achieved through efforts to maintain and increase the level of profit or profit. company operations. This can be done, if companies can maintain and increase sales of the products or services they produce. By implementing an accurate marketing strategy through exploiting opportunities to increase sales, the company's position or standing in the market can be improved or maintained. In this regard, the implementation of modern marketing today has a very big role as a direct support for increasing company profits. Marketing strategy is a form of detailed plan in the field of marketing. To obtain optimal results, this marketing strategy has a broad scope in the field of marketing including strategies for facing competition, pricing strategies, product strategies, service strategies and so on. Companies need to recognize the company's strengths and weaknesses in competition. This will be very helpful in recognize oneself, and take advantage of every available opportunity, where marketing strategy is an effort to find a profitable marketing position in an industry or fundamental arena where competition takes place.
Manajemen Strategi Pemasaran Produk Manulife Saving Protector pada PT Asuransi Jiwa Manulife Surabaya Pusat Ananda Putri Kartika Dewi; I Gede Wiyasa MS
Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2024): Oktober : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v3i2.3127

Abstract

One of the best insurance companies in Indonesia is PT Asuransi Jiwa Manulife Indonesia, a financial services provider from Canada that operates in Asia, Canada and the United States. Headquartered in Toronto, Canada, Manulife has been serving customers for more than 155 years. Manulife is traded under the symbol ‘MFC’ on the Toronto, New York and Philippine stock exchanges, and under the symbol ‘945’ in Hong Kong. Manulife Indonesia has offered a variety of financial services including life insurance, accident and health insurance, investment services and pension funds to individual customers and business actors in Indonesia. Manulife Indonesia has served more than 2 million customers in Indonesia through a network of more than 11,000 employees and professional agents spread across 30 marketing offices. Given the increasing market potential in Indonesia, many insurance companies, both local and foreign, are trying to reach the market in Indonesia. In order for the company to be able to compete with other insurance companies, a sales strategy and product are needed that can attract the interest of its customers. One of the most popular products owned by PT AJ Manulife Indonesia is Manulife Saving Protector, which is the only individual dual-purpose life insurance product (endowment) that can provide Insurance Money of up to IDR 1.5 billion without having to undergo a medical examination first. The insurance industry in 2023 is projected to increase along with improving economic conditions in Indonesia. However, the level of public distrust can hinder the development of this industry. This causes many people to tend to delay opening an insurance policy.
Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Pelanggan Beberapa Generasi Di Kedai Kopi “Simple Group” Surabaya Dan Gresik I Gede Wiyasa MS
Journal of Management and Creative Business Vol. 1 No. 4 (2023): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v1i4.1619

Abstract

Service quality is a service that focuses on meeting needs and requirements, as well as on timeliness to meet customer expectations. The purpose of this research is to prove that service quality affects customer satisfaction at the "Simple Group" café in Surabaya and Gresik. This research was conducted by census or purposive sampling on customers who visited more than once a month with 105 respondents as customers. Data collection techniques are interviews, observations, and questionnaires. This study proves and analyzes the effect of service quality on satisfaction at the “Simple Group” coffee shop in Surabaya and Gresik. The results of the analysis can be concluded that customer satisfaction is largely determined by the quality of service that deals directly with customers. Where in this case satisfaction when interacting is that customers get comfortable and good service from employees of the "Simple Group" coffee shop in Surabaya and Gresik
Co-Authors Ananda Putri Kartika Dewi Tiara Ratnaningrum