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All Journal Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Nusantara Berbakti
Saiful Do. Abdullah
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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Kenari: Meningkatkan Omzet Dengan Digital Marketing Terkini Saiful Do. Abdullah; Muhammad Ridha Albar; Amal Khairan; Siti Hadjar A. Rahman; Andini Banuri
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 3 No. 2 (2024): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v3i2.2524

Abstract

The community service program “KENARI: Increasing Turnover with Latest Digital Marketing” in Kayu Merah Village, Ternate City, aims to improve the understanding and application of digital marketing in the community. Through the KENARI (Kenali Adaptasi Realisasi) approach, this program provides socialization, practical guidance, and mentoring to help the community utilize social media in digital marketing. The stages include problem identification, adaptation of digital marketing solutions, and realization of marketing strategies. Target outputs include a socialization video, a service journal, and publications in local mass media. The implementation methods include problem identification, preparation of mentoring materials, socialization and coordination with the community, implementation of mentoring and socialization, and monitoring and evaluation of implementation. The implementation schedule and location map of target partners are also presented to support the success of this program.
Sosialisasi Mencegah Informasi HOAX Terhadap Kehidupan Sosial Masyarakat (SMA Negeri 3 Tidore) Salkin Lutfi; Alfanugrah A. Hi. Usman; Saiful Do. Abdullah
Jurnal Nusantara Berbakti Vol. 1 No. 3 (2023): Juli : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i3.195

Abstract

The current development of information technology issued by both individuals and business entities through social and electronic media when it has been sent and read by many people can affect the emotions, feelings, thoughts and even the actions of a person or group. It is very unfortunate if the information conveyed is inaccurate information, moreover the information is false information (hoax) with very provocative titles leading readers and recipients to negative opinions. Negative opinions, slander, hate speech that are received and attack parties or make people afraid, threatened and can harm the party being reported so that they can damage reputation and cause material losses (Aan erlansari, 2020). Many people use the internet as a daily necessity in finding information on social media, especially children who are still in their teenage phase. On the other hand, the spread of HOAX on social media has resulted in hate speech and negative elements in people's social life. In this case the government formed the Anti-Hoax Momentgas, but to counter HOAX the government is not strong enough to work alone, so in this service the author wants to make socialization to prevent HOAX information on people's social life, (SMAN 3 Tidore Kepulauan).
Co-Authors Alfanugrah A. Hi. Usman Amal Khairan Andini Banuri Muhammad Ridha Albar Salkin Lutfi Siti Hadjar A. Rahman