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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Manna Rafflesia
Christian, Avi
Unknown Affiliation
Religion Economics, Econometrics & Finance

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Toward A Christian Transformational Leadership Christian, Avi; Natalia, Lely; Bangun, Joni A.; Hadijah, Siti
Manna Rafflesia Vol. 9 No. 1 (2022): Oktober
Publisher : Sekolah Tinggi Teologi Arastamar Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (93.343 KB) | DOI: 10.38091/man_raf.v9i1.251

Abstract

Transformational leadership is a theory of leadership that has gained profound interest among scholars for decades. Compared to transactional leadership that emphasizes reward and punishment, transformational leadership style has focused more on the inner development of the followers. A leader with transformational leadership style would seek to stimulate his or her followers intellectually, so the transformation of the organization would start with the change of perception of the people. This article argues further that a Christian perspective could enrich the prominent theory of transformational leadership by placing Christ as the center of inspiration and God’s transformative power as the primary motivation to contribute toward the broader society. A Christian transformational leadership emphasizes God as the source of transformation and perceive the ability of the Christian leader to transforms the people as a horizontal expression of God’s transformative power experienced by the Christian leader. In other words, inner transformation leads toward the transformation of the world outside.
The impact of media selection on advertising effectiveness an empirical study from the consumer behavior perspective Christian, Avi; Hidayat, Nila Krisnawati
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 11 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (505.878 KB) | DOI: 10.32670/fairvalue.v4i11.1857

Abstract

Advertising has been around for more than a century. The development of technology has brought many media for advertising. This gives advertisers more options to choose the best medium for advertising. However, this also brings problems to advertisers, namely to choose the best media for advertising. This study was conducted to determine the impact of media selection on advertising effectiveness, an empirical study from the perspective of consumer behavior. The type of research in this research is descriptive research: single – cross sectional design, quantitative research. This research was conducted in Greater Jakarta with 155 respondents. Data were analyzed using SPSS and PLS. This research study shows that media selectin has a positive significant impact on advertising effectiveness. It shows that media selection is an important part of reaching advertising effectiveness.
Co-Authors Bangun, Joni A. Natalia, Lely Nila Krisnawati Hidayat, Nila Krisnawati Siti Hadijah