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All Journal IQTISHADUNA: Jurnal Ekonomi dan Keuangan Islam
Rizqina, Nala Rosida
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Economics, Econometrics & Finance

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Analysis Of Islamic Marketing Strategies In Increasing Muslim Costumer Confidence In Halal Products: ISLAMIC MARKETING Qonita, Fika; Rizqina, Nala Rosida; navilatul maula, ahla; Asytuti, Rinda
IQTISHADUNA Vol. 15 No. 1 (2024): IQTISHADUNA: Jurnal Ekonomi dan Keuangan Islam
Publisher : UIN Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/iqtishaduna.v15i1.10245

Abstract

The halal product market is growing rapidly along with the increasing number of Muslim consumers in the world. This opens up opportunities for businesses to market their products using Islamic marketing strategies. Therefore, this analysis aims to discuss effective Islamic marketing strategies in increasing Muslim consumer confidence in halal products, as well as discussing the challenges and opportunities associated with a sustainable halal market. The research method used in this research is library research, which is a series of studies related to library data collection methods, or research whose research objects are explored through a variety of library information by collecting data from various sources such as scientific journals, articles, and books. The results showed that there are several Islamic marketing strategies that are effective in increasing Muslim consumer confidence in halal products, namely: Principles, Practices, and Characteristics of Marketing, Objectives and Functions of Islamic Marketing, Muslim Consumer Behavior Trust, Factors Affecting Muslim Consumer Trust, Halal Products. With that, the application of effective Islamic marketing strategies can increase Muslim consumer confidence in halal products, so as to increase sales and market share of halal products.
Co-Authors navilatul maula, ahla Qonita, Fika