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All Journal El-Iqtishady Iqtishaduna : Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah RESLAJ: Religion Education Social Laa Roiba Journal
Deden Heri
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Religion Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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STRATEGI PEMASARAN DALAM PERSEKTIF MARKETING SYARIAH PADA UKM SALMA BED ALKES Neng Sri Hardianti; Deden Heri
Iqtishaduna: Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah Volume 5 Nomor 4 Juli 2024
Publisher : Jurusan Hukum Ekonomi Syariah Fakultas Syariah dan Hukum Uin Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/iqtishaduna.vi.49513

Abstract

Abstrak Peningkatan persaingan dan perubahan dinamika pasar menuntut UKM untuk mengembangkan strategi pemasaran yang efisien dan efektif. Dengan persaingan yang ketat menjadi satu masalah dalam usaha Salma Bed Alkes. Penelitian ini bertujuan mengetahui bagaimana strategi pemasaran yang diterapkan UKM Salma Bed Alkes perspektif marketing syariah. UKM Salma Bed Alkes dalam melakukan kegiatan pemasaran masih kurang. Selain itu sebagai seorang muslim juga perlu mengadopsi strategi pemasaran sesuai dengan syariah, oleh karena itu penelitian ini bertujuan untuk mengetahui sejauh mana strategi pemasarannya dalam perspektif marketing syariah. penelitian ini menggunakan pendekatan kualitatif dengan wawancara, observasi, dan studi pustaka. Informan utama melibatkan pemilik Salma Bed Alkes. Analisis data dilakukan melalui teknik analisis deskriptif kualitatif. Hasil penelitian ini menjelakan bagaimana strategi pemasaran dalam perspektif marketing syariah pada UKM Salma Bed Alkes. Strategi pasarnya antara lain adalah STP Segmentasi, Targeting, Positioning, dan Marketing Mix (Bauran Pemasaran). Adapun marketing Syariah yaitu berdasarkan etika pemasaran syariah dan berdasarkan karakteristik pemasaran syariah. Hasil penelitian ini juga diharapkan dapat memberikan rekomendasi praktis untuk peningkatan strategi pemasaran Salma Bed Akes sesuai dengan syariah islam, dan memberikan kontribusi pada literatur pemasaran UKM, khususnya dalam konteks industri alat kesehatan. Kata Kunci: Marketing Syariah, Strategi Pemasaran, UKM Salma Bed Alkes. Abstract Increased competition and changing market dynamics require SMEs to develop efficient and effective marketing strategies. With intense competition being a problem in the Salma Bed Alkes business. This study aims to determine how the marketing strategy applied by SMEs Salma Bed Alkes sharia marketing perspective. SMEs Salma Bed Alkes in conducting marketing activities is still lacking. In addition, as a Muslim, it is also necessary to adopt a marketing strategy in accordance with sharia, therefore this study aims to find out how far the marketing strategy is in the perspective of sharia marketing. this research uses a qualitative approach with interviews, observations, and literature studies. The main informant involves the owner of Salma Bed Alkes. Data analysis was carried out through qualitative descriptive analysis techniques. The results of this study explain how marketing strategies in the perspective of sharia marketing in SMEs Salma Bed Alkes. The market strategy includes STP Segmentation, Targeting, Positioning, and Marketing Mix. The Sharia marketing is based on sharia marketing ethics and based on sharia marketing characteristics. The results of this study are also expected to provide practical recommendations for improving the marketing strategy of Salma Bed Akes in accordance with Islamic sharia, and contribute to the SME marketing literature, especially in the context of the medical device industry. Keywords: Marketing Strategy, Sharia Marketing, SME Salma Bed Alkes.
STRATEGI PEMASARAN PADA BISNIS ARAKU FOOD BANK DALAM MEMANFAATKAN PERAN INFLUENCER MELALUI MEDIA SOSIAL Syifa Happy Januar; Deden Heri
El-Iqthisadi Volume 6 Nomor 1 Juni 2024
Publisher : Jurusan Hukum Ekonomi Syariah Fakultas Syariah dan Hukum Uin Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/el-iqthisady.vi.47123

Abstract

Abstrak Indonesia saat ini tengah dihadapkan dengan era ekonomi digital yang menuntut semua pelaku bisnis untuk senantiasa menguasai dunia elektronik khususnya social media, dan tidak dapat dipungkiri hampir pelaku bisnis saat ini memasarkan produknya melalui jaringan internet atau secara online, hal ini tentulah akan sangat berpengaruh terhadap perkembangan bisnis online. Perusahaan dituntut untuk selalu melakukan inovasi-inovasi pada usahanya dalam strategi bersaing. Jenis metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian kualitatif. Dasar pemikiran dari penelitian ini adalah peneliti ingin mengkaji lebih dalam perihal peran dan manfaat Influencer pada strategi pemasaran bisnis. Dalam penelitian ini sumberinformasi lapangan diperoleh dari gambaran tentang situasi dan kondisidari obyek penelitian, melakukan wawancara dengan bapak Causan Gunawan selaku kepala Chef Araku Food bank,usaha frozen food Selain itu juga diperoleh dari data melalui dokumen yang,berupa buku, data tertulis Araku food bank.Berdasarkan hasil penelitian dan pembahasan maka dapat disimpulkan bahwa dalam meningkatkan meningkatkan daya saing Usaha Kecil dan Menengah (UKM) pada Araku Food bank sudah menggunakan strategi pemasaran yang bagus.yang mana Strategi pemasaran yang digunakan Araku Food bank diantaranya dengan melakukan segmentasi pasar, target pasar, posisi pasar, serta bauran pemasaran. Hal ini bertujuan untuk melancarkan dan memudahkan kegiatan pemasaran dan tetap mampu bersaing dengan perusahaan lain yang memiliki usaha yang sama. Kata Kunci: Araku Food Bank, Media Sosial, Strategi Pemasaran.   Abstract Indonesia is currently faced with a digital economy era that requires all business people to always master the electronic world, especially social media, and it cannot be denied that almost business people are currently marketing their products through the internet or online, this will certainly greatly affect the development of online businesses.  The type of research method used in this research is qualitative research method. The premise of this research is that researchers want to examine more deeply the role and benefits of Influencers in business marketing strategies. In this study, the source of field information was obtained from a description of the situation and condition of the object of research, conducting interviews with Mr. Causan Gunawan as the head of the Chef of Araku Food bank, frozen food business. In addition, it was also obtained from data through documents, in the form of books, written data of Araku food bank.Based on the results of research and discussion, it can be concluded that in increasing the competitiveness of Small and Medium Enterprises (SMEs) at Araku Food bank has used a good marketing strategy. This aims to smooth and facilitate marketing activities and remain able to compete with other companies that have the same business. Keywords: Araku Food Bank, Marketing Strategy, Social Media.
Strategi Pemasaran dalam Menarik Minat Konsumen pada Suria City Hotel Syariah Bandung Risma Helmaya Putri; Deden Heri
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 6 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i6.1858

Abstract

A marketing strategy is a plan designed and implemented by an organization to achieve marketing objectives. It involves the use of various methods, tools and techniques to promote a product or service to a target market, build a brand, and increase sales. In this case, consumer interest is the key to success in marketing a product or service. Interested consumers will be more likely to buy and maintain a relationship with the company. Therefore it is important for companies to have and improve effective marketing strategies to attract consumers. The purpose of this study is in line with the author's intention to know the effectiveness of the marketing strategy that has been implemented by Suria City Hotel Syariah by using the 4 P marketing model (product, price, place, promotion) and provide recommendations to streamline marketing strategies so that consumers can know and be interested in Suria City Hotel Syariah services. The method used in this study is qualitative descriptive by means of purpose sampling, namely selecting resource persons according to research needs, using primary data sources obtained from observations, interviews, and documentation as well as secondary data sources obtained from books, journals, theses, official websites, and other references in accordance with the research. The result of this study is that the marketing strategy carried out by Suria City Hotel Syariah is to provide a variety of superior products even though currently some of its products have not been able to operate again after the pandemic. The price offered is quite affordable for all circles. The location strategy is quite strategic because it is in the middle of the city. Then the promotion carried out by Suria Hotel only uses the website, facebook and Instagram, it was not managed properly. Therefore the author provides recommendations to overcome these problems, namely by implementing a promotion mix ( advertising) such as advertising ( advertising) , individual sales (personal selling), sales promotion ( sales promotion), Direct Sales ( Direct Marketing). Word of mouth).
Co-Authors Neng Sri Hardianti Risma Helmaya Putri Syifa Happy Januar