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TOWARDS SUSTAINABLE COMPANY GROWTH: CONTRIBUTION OF MARKETING IDEAS CONTEST TO FINANCIAL PERFORMANCE BY CONSIDERING CONTEST DESIGN AND MARKETING RESOURCE FACTORS Fatmasari, Raden Roro; Padma Hanuun, Nazhira Nindya; Yolistina , Anggun
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 4 (2024): Kriez Academy - March
Publisher : Yayasan Kreatif Indonesia Emas

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This research investigates the role of marketing ideas contests in driving sustainable corporate growth, with a focus on contribution to financial performance. By considering contest design and marketing resource factors, this research investigates the extent to which idea pool contests can be a catalyst for growth-supporting innovation and employee participation. The results of the analysis show that clear and transparent contest design, together with efficient management of the promotional budget, information technology, and personnel, has a positive impact on the implementation of marketing ideas and, ultimately, the company's financial performance. Inclusive and flexible design supports a diversity of ideas, while wise allocation of resources ensures sustainability of marketing strategies. These findings provide deep insight into the importance of good integration between contest concepts, focused design, and smart resource management to achieve sustainable company growth.

CONSUMER FINANCIAL SUSTAINABILITY: UNDERSTANDING VARIABILITY AND CHANGE IN ECONOMIC DYNAMICS Fatmasari, Raden Roro; Padma Hanuun, Nazhira Nindya; Yolistina , Anggun
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 5 (2024): Kriez Academy - April
Publisher : Yayasan Kreatif Indonesia Emas

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The complex relationship between consumer financial sustainability, financial inclusion and sustainable economic development is an important focus in the context of addressing economic inequality and increasing access to financial services for vulnerable groups. Consumer financial sustainability plays a key role in ensuring the economic stability of individuals and households, while financial inclusion is a key means of ensuring that all people have equal access to necessary financial services. Sustainable economic development, on the other hand, requires active participation from all members of society to ensure equitable distribution of benefits. Through a comprehensive literature review, this article explores the relationship between consumer financial sustainability, financial inclusion, and sustainable economic development, as well as their impact on addressing economic inequality and increasing access to financial services for vulnerable groups. The analysis results show that increasing financial inclusion can reduce poverty and economic inequality, while consumer financial sustainability provides a strong foundation for sustainable economic growth. However, challenges in achieving greater financial inclusion and improving financial sustainability include a lack of financial literacy, limited access to financial services, and regulatory challenges. Therefore, policy suggestions include integrating financial education into formal education curricula, expanding access to financial services through financial technology innovation, and enhancing consumer protection through effective regulation. Thus, joint efforts from governments, financial institutions and civil society are needed to strengthen individual financial foundations and ensure broader financial inclusion, so as to support inclusive and sustainable economic growth.

MEDIA CONTRIBUTION TO TOURISM DEVELOPMENT AND INCOME INEQUALITY: IMPLICATIONS AND CHALLENGES Fitrianti, Nida; Padma Hanuun, Nazhira Nindya; Fatmasari, Raden Roro
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 5 (2024): Kriez Academy - April
Publisher : Yayasan Kreatif Indonesia Emas

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The role of the media in the tourism industry has been the subject of increasing attention in recent years. Media has the ability to shape people's perceptions of tourism destinations, promote travel trends, and influence income distribution among local communities in tourism destinations. However, the media's impact is not always evenly distributed, and often impacts problems such as over-tourism and income inequality. This study explores the implications of media coverage for tourism, focusing on two main aspects: the impact of media promotion on revenues in highly visited and less popular tourism destinations, and the role of the media in promoting sustainable and responsible tourism. Data from various tourism industry studies and reports are used to evaluate trends and find appropriate solutions to overcome the challenges faced. The results show that intensive media coverage of popular tourism destinations tends to increase income, but can also lead to significant income inequality between affected and unaffected destinations. Meanwhile, the media can also be an effective tool for promoting sustainable tourism by conveying appropriate information, strengthening awareness of the importance of environmental and cultural preservation, and promoting lesser-known destinations. With collaboration between the government, the tourism industry, and the media, these efforts can help reduce the problem of over-tourism, increase tourism sustainability, and ensure equitable benefits for local communities in various tourism destinations.

DYNAMICS OF CUSTOMER PARTICIPATION IN SUBSCRIPTION BUSINESS MODELS: CASE ANALYSIS AND IMPLICATIONS FOR SUSTAINABLE MARKETING STRATEGIES Fitrianti, Nida Garnida; Padma Hanuun, Nazhira Nindya; Fatmasari, Raden Roro
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 5 (2024): Kisa Institute - April
Publisher : PT. Kreatif Indonesia Satu

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The dynamics of customer participation in subscription business models has become a major focus in modern marketing strategies in various industries. This research aims to investigate the implications of customer participation dynamics on the success of subscription business models, as well as to explore the ethical aspects involved in marketing practices driven by these dynamics. Using the qualitative research method of literature study, in-depth analysis was carried out on cases from various industries, including media, retail, technology and services. The research results show that the level of customer engagement, changes in customer preferences, response to promotions, customer satisfaction, and level of service utilization are key factors that influence customer participation in subscription business models. The ethical implications of marketing practices in subscription business models include transparency, fairness, and social responsibility towards customers. In developing sustainable marketing strategies, companies are advised to conduct regular audits of their marketing practices, ensure compliance with regulations and ethical standards, and involve customers in the decision-making process and development of new products or services. Thus, companies can build stronger relationships with their customers, increase loyalty, and achieve sustainable business growth in the long term.

EXPLORING THE ROLE OF ENVIRONMENTAL ACCOUNTING IN PROMOTING CORPORATE SUSTAINABILITY PRACTICES Fatmasari, Raden Roro; Padma Hanuun, Nazhira Nindya; Yolistina, Anggun
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 10 (2024): Kriez Academy - September
Publisher : Yayasan Kreatif Indonesia Emas

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Background The growing global awareness of environmental issues, such as climate change, resource depletion, and pollution, has led to increased pressure on corporations to adopt sustainable practices. Environmental accounting has emerged as a key tool for integrating environmental concerns into business operations. It involves identifying, measuring, and communicating environmental costs and benefits, enabling organizations to assess their environmental impact and make more informed decisions. Research Method This research employs a mixed-methods approach, combining both qualitative and quantitative data to examine the role of environmental accounting in promoting corporate sustainability. The study involves a comprehensive literature review, case studies, and surveys conducted among 50 corporations across various sectors, including manufacturing, energy, and services. Results and Conclusion The findings of this study demonstrate that environmental accounting plays a crucial role in enhancing transparency, improving resource efficiency, and fostering stakeholder engagement. The research reveals that companies that adopt environmental accounting practices are better able to track and report their environmental performance, leading to increased trust among stakeholders and improved relationships with customers, investors, and local communities. Moreover, environmental accounting enables companies to optimize resource usage, reduce waste, and lower operational costs, contributing to both environmental and financial sustainability. Contribution This study contributes to the existing body of knowledge on environmental accounting by providing a comprehensive analysis of its role in promoting corporate sustainability practices. It offers valuable insights into the benefits and challenges of adopting environmental accounting and provides practical recommendations for overcoming the barriers to its implementation. The study also highlights the importance of transparency, stakeholder engagement, and resource efficiency in achieving sustainability goals and demonstrates how environmental accounting can help companies align their operations with societal expectations.

ENTREPRENEURIAL EMPOWERMENT IN CREATING SUSTAINABLE DEVELOPMENT IN DEVELOPING COUNTRIES: TO WHAT EXTENT DO THEY STRENGTHEN AND CONTRIBUTE TO EACH OTHER? Padma Hanuun, Nazhira Nindya; Padma Negara, M. Rizqi; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 1 (2023): Jesocin - December
Publisher : Organisasi Kreatif Indonesia Emas

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Entrepreneurial empowerment's role in fostering sustainable development in developing countries is a critical and intriguing topic. This journal aims to explore the extent of their mutual reinforcement and contribution. Conducted in the form of a literature review, this research utilizes a qualitative method, comprehensively examining various sources to provide a nuanced understanding. Findings indicate a positive correlation between entrepreneurial empowerment and sustainable development in developing countries. Entrepreneurial empowerment provides individuals with opportunities to develop their skills and innovations, aligning with the goals of sustainable development, including sustainable economic growth, environmental preservation, and social welfare. In conclusion, this study suggests that entrepreneurial empowerment can be a key factor in creating sustainable development in developing countries. Recommendations are provided to enhance entrepreneurial empowerment, with the aim of achieving more effective sustainable development goals. This journal covers relevant references, including books, scholarly journals, articles, and other pertinent documents, within the last five years. Thus, the journal contributes a better understanding of the significance of entrepreneurial empowerment in driving sustainable development in developing countries and its contribution to economic growth and societal welfare.

ENTREPRENEURIAL EMPOWERMENT IN CREATING SUSTAINABLE DEVELOPMENT IN DEVELOPING COUNTRIES: TO WHAT EXTENT DO THEY STRENGTHEN AND CONTRIBUTE TO EACH OTHER? Padma Hanuun, Nazhira Nindya; Padma Negara, M. Rizqi; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 1 (2023): Jesocin - December
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Entrepreneurial empowerment's role in fostering sustainable development in developing countries is a critical and intriguing topic. This journal aims to explore the extent of their mutual reinforcement and contribution. Conducted in the form of a literature review, this research utilizes a qualitative method, comprehensively examining various sources to provide a nuanced understanding. Findings indicate a positive correlation between entrepreneurial empowerment and sustainable development in developing countries. Entrepreneurial empowerment provides individuals with opportunities to develop their skills and innovations, aligning with the goals of sustainable development, including sustainable economic growth, environmental preservation, and social welfare. In conclusion, this study suggests that entrepreneurial empowerment can be a key factor in creating sustainable development in developing countries. Recommendations are provided to enhance entrepreneurial empowerment, with the aim of achieving more effective sustainable development goals. This journal covers relevant references, including books, scholarly journals, articles, and other pertinent documents, within the last five years. Thus, the journal contributes a better understanding of the significance of entrepreneurial empowerment in driving sustainable development in developing countries and its contribution to economic growth and societal welfare.

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