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All Journal Jurnal Pengabdian Masyarakat Kesosi Indonesian Journal of Innovation Multidisipliner Research Indonesian Journal of Innovation Multidisipliner Research
Alladin, Dwi
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PENINGKATAN PENGETAHUAN BISNIS MELALUI PELATIHAN PENYUSUNAN BUSINESS MODEL KANVAS PADA UMKM RENGGINANG DI KELURAHAN RONTU KOTA BIMA Aprianti, Kartin; Alladin, Dwi; Wulandari, Ainun
Jurnal Pengabdian Masyarakat Kesosi Vol. 7 No. 1 (2024): Januari: Jurnal Abdimas Kesosi
Publisher : Sekolah Tinggi Ilmu Kesehatan Kesetiakawanan Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/abdimas.v7i1.208

Abstract

Tujuan dari edukasi dan pelatihan penyusunan bisnis model canvas yaitu untuk memberikan wawasan pada pelaku usaha UMKM rengginang  dalam mengelola bisnis dan meningkatkan daya saing usahanya di tengah persaingan yang ketat. Perencanaan strategi bisnis dengan menggunakan bisnis model canvas dapat mempermudah pelaku usaha menentukan cara untuk mencapai tujuan bisnisnya yaitu keuntungan dan bisnis yang berkesinambungan serta memiliki daya saing. Tujuan pengabdian masyarakat ini adalah untuk memberikan edukasi mengenai bisnis dan perencanaan bisnis serta membantu pelaku UMKM rengginang dalam menyusun dan mengoptimalkan perencanaan pengembangan bisnisnnya. Metode yang digunakan adalah melaksanakan pengabdian masyarakat dalam bentuk sosialisasi secara langsung dengan mendatangi rumah pelaku UMKM. Sosialisasi ini diwujudkan dalam bentuk ceramah terkait materi dan pelatihan pembuatan Bisnis Model Canvas (BMC). Hasil yang diperoleh  pelaku UMKM rengginang dapat membuat perencanaan bisnis dengan pembuatan Bisnis Model Canvas (BMC).
Pengaruh Gaya Hidup dan Promosi Terhadap Keputusan Pembelian Sepeda Listrik di Duta Elektronik Kota Bima Alladin, Dwi; Mardian, Irma
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 3 (2023): September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v1i3.19

Abstract

Lifestyle is closely related to developments over time. Your own lifestyle is more likely to follow current trends. Along with the development of the era of globalization, it has a strong influence on all dimensions of people's lives. Lifestyle is a person's way of having values ​​within themselves. They will make the right consumption choices based on their lifestyle behavior. The aim of this research is to determine the influence of lifestyle and promotion on the decision to purchase an electric bicycle at Duta Elektronik Bima. The population in this study were all consumers who had purchased an electric bicycle at Duta Elektronik. The sampling technique in this study used a purposive sampling technique, namely using the criteria of people who had bought electric bicycles at Duta Elektronik stores and had been exposed to Duta Elektronik promotions. The tests used are validity test, reliability test, normality test, heteroscedasticity test, multicollinearity test, multiple linear regression test, t test, F test and determination test. This research concludes that lifestyle and promotion partially have a positive and significant effect on purchasing decisions.
Pengaruh Gaya Hidup dan Promosi Terhadap Keputusan Pembelian Sepeda Listrik di Duta Elektronik Kota Bima Alladin, Dwi; Mardian, Irma
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 3 (2023): September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v1i3.19

Abstract

Lifestyle is closely related to developments over time. Your own lifestyle is more likely to follow current trends. Along with the development of the era of globalization, it has a strong influence on all dimensions of people's lives. Lifestyle is a person's way of having values ​​within themselves. They will make the right consumption choices based on their lifestyle behavior. The aim of this research is to determine the influence of lifestyle and promotion on the decision to purchase an electric bicycle at Duta Elektronik Bima. The population in this study were all consumers who had purchased an electric bicycle at Duta Elektronik. The sampling technique in this study used a purposive sampling technique, namely using the criteria of people who had bought electric bicycles at Duta Elektronik stores and had been exposed to Duta Elektronik promotions. The tests used are validity test, reliability test, normality test, heteroscedasticity test, multicollinearity test, multiple linear regression test, t test, F test and determination test. This research concludes that lifestyle and promotion partially have a positive and significant effect on purchasing decisions.
Co-Authors Ainun Wulandari Kartin Aprianti Mardian, Irma