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All Journal Jambura Journal of Animal Science Gorontalo Journal of Equatorial Animals
Pateda, Sry Yenni
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Veterinary Other

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Pengaruh Harga Jual terhadap Volume Penjualan Sapi Potong ditingkat Pedagang Pengecer Pateda, Sry Yenni; Rokhayati, Umbang Arif
Gorontalo Journal of Equatorial Animals Vol 2, No 2 (2023): Gorontalo Journal of Equatorial Animals
Publisher : Gorontalo Journal of Equatorial Animals

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Abstract

Price is one factor that is taken into account in marketing activities because price can determine how much profit will be obtained from the sale of beef cattle. The purpose of this study was to determine the sales volume and selling price of beef cattle at the Pulubala animal market, and the effect of the selling price on the selling volume of beef cattle at the Pulubala animal market. This research was carried out for 2 months, namely October-December 2022 at the Pulubala animal market, Gorontalo Regency. The research method used is the survey method by collecting primary data and secondary data. Data analysis used to determine sales volume and selling price is descriptive analysis and simple linear regression analysis is used to determine the effect of selling price on beef cattle sales volume. The results showed that the sales volume of beef cattle at the Pulubala animal market in Gorontalo Regency showed that the lowest livestock sales were 36 heads and the highest was 53 heads with an average of 42 heads per week. The selling price of beef cattle is IDR 7,000,000 to IDR 18,000,000 with an average price of IDR 10,803,000 per head and has an average body weight of 155 kilograms. The effect of the selling price on the sales volume of beef cattle in the Pulubala animal market is 16%.
Consumer Preferences in Consuming Geprek Chicken products Pateda, Sry Yenni
Jambura Journal of Animal Science Vol 6, No 2 (2024): Jambura Journal of Animal Science
Publisher : Animal Husbandry Department, Faculty of Agriculture Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35900/jjas.v6i2.24989

Abstract

Preference for fried chicken is always increasing, this is proven by the increasing demand for fried chicken. This condition creates different tastes for consumers. The aim of this research was to determine the attributes of fried chicken that are preferred and the factors that influence preference for fried chicken. This research was carried out from February to March 2023. The method used in this research was survey research method, namely collecting primary and secondary data. The sample was determined using incidental sampling, the number of respondents in the study used the Slovin formula with 98 respondents. The data analysis used is descriptive analysis nd chi square analysis. The research results show that the consumer behavior of fried chicken for reasons of purchase obtained a score of 284, frequency of purchase 247, number of portions 250, purpose of purchase 251, all variables were categorized as good. Geprek chicken consumer preferences are not the same, meaning there are differences between the attributes of price, taste, shape, texture and presentation with the respective results X² table 7.815 meaning significantly different. Factors that influence consumer preferences such as location have an average value of 310, information, 247, joint purchasing decisions 253, purchase time 250, availability of fried chicken 246. The results of the continuum line with a score interval of 245-318 indicate the good category
Co-Authors Umbang Arif Rokhayati