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All Journal Riset Ilmu Manajemen Bisnis dan Akuntansi
Yodi Salo Tangkuan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Cafe Atmosphere, Customer Experience, Dan Harga Terhadap Minat Beli Ulang Pada Cafe Wai Teman Minum Kamu Kabupaten Toraja Utara Yodi Salo Tangkuan; Althon K. Pongtuluran; Chrismesi Pagiu
Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 3 (2023): Agustus : Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v2i1.549

Abstract

The purpose of this study is to find out whether there is an influence of cafe atmosphere, customer experience and price on repurchasing intentions at Cafe Wai Your Drinking Friends. Data collection methods are: Questionnaire and Documentation. Data were analyzed quantitatively with Multiple Liner Regression. The results of calculations with the F test analysis obtained an F count of 53.851 with an F table of 3.094. Based on the results of calculations with the T test on the cafe atmosphere variable, the result is T count (9.688) > T table (1.98498). and on the customer experience variable T count (-2.906) < T table (1.98498), then on the price variable T count (0.831) < T table (1.98498 The conclusion is that the cafe atmosphere variable has an effect on repurchasing interest at cafe Wai Your Drinking Friends and the customer experience variable and price have no effect on repurchasing interest at cafe Wai your drinking buddy, North Toraja Regency.
Co-Authors Althon K. Pongtuluran Chrismesi Pagiu