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All Journal Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Neraca Manajemen, Akuntansi, dan Ekonomi Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal
M.Syamsul Hidayat
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice

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Pendampingan Strategi Promosi Media Sosial pada UMKM Krecek Rambak “UD Rengas Jaya” Mojoanyar Kabupaten Mojokerto M.Syamsul Hidayat; Budi Utami; Eny Setyariningsih; Toto Heru Dwihandoko
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 3 (2024): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i3.987

Abstract

Social media is one of the main digital marketing strategies used to promote business products, with the aim of obtaining maximum profits (Hidayat et al., 2022). Social media and digital technology are gradually changing the way companies market their own products (Fraccastoro et al., 2021). However, there are still many MSMEs that do not use online sales optimally when marketing their products. Likewise, the MSME "Rengas Jaya" Mojokerto in carrying out its product marketing activities already uses digital technology. To overcome this problem, the Service Team of the Faculty of Economics, Majapahit Islamic University designed a solution by providing assistance in preparing a Digital Marketing strategy so that partners understand what a good marketing management strategy is by utilizing social media.This has an impact on increasing sales at the MSME "Rengas Jaya" address Mejero Village, Mojoanayar District, Mojokerto Regency. It is hoped that through digital marketing assistance it will have an effect on increasing their income. The results obtained from this activity for partners are: Partners understand the promotion strategy via social media. Then, by implementing the promotion strategy via social media, partners can increase the number of customers and increase sales.
PENGARUH GRATIS ONGKOS KIRIM DAN FLASH SALE TERHADAP KEPUTUSAN PEMBELIAN DENGAN IKLAN SHOPEE SEBAGAI VARIABEL MODERASI Rohayati, Rohayati; Rahayu, Rahayu; M.Syamsul Hidayat
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 7 No. 12 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v7i12.5420

Abstract

ABSTRAK The development of digital technology has encouraged e-commerce in Indonesia. Shopee is one of the most popular e-commerce sites. There are various types of marketing strategies to attract consumer interest, including free shipping and flash sales. This research aims to analyze the influence of free shipping and flash sales on purchasing decisions with Shopee advertising as a moderating variable. This research uses quantitative methods with primary data through questionnaires to 100 Shopee users in Mojokerto Regency and was tested using SPSS (Statistical Product and Services Solution) 22. Data was analyzed using multiple linear regression techniques and MRA (Moderated Regression Analysis). The results of the research show that free shipping has a positive and significant effect on purchasing decisions with a regression coefficient b of 0.757, flash sales have a positive and significant effect on purchasing decisions with a regression coefficient b of 0.228, Shopee advertising is proven to strongly moderate the relationship between free shipping costs on purchasing decisions with a significant value of 0.001, Shopee advertising is proven to strongly moderate the relationship between flash sales and purchasing decisions with a significant value of 0.002. Keywords: Flash Sale, Free Shipping, Shopee Ads, Purchase Decision ABSTRAK Perkembangan teknologi digital telah mendorong e-commerce di Indonesia. Shopee menjadi salah satu e-commerce yang paling banyak diminati. Terdapat berbagai jenis strategi marketing untuk menarik minat konsumen, diantaranya gratis ongkos kirim dan flash sale. Penelitian ini bertujuan untuk menganilisis pengaruh gratis ongkos kirim dan flash sale terhadap keputusan pembelian dengan iklan Shopee sebagai variabel moderasi. Penelitian ini menggunakan metode kuantitatif dengan data primer melalui kuesioner terhadap 100 pengguna Shopee di Kabupaten Mojokerto dan di uji menggunakan SPSS (Statistical Product and Services Solution) 22. Data di analisis menggunakan teknik regresi linier berganda dan MRA (Moderated Regression Analysis). Hasil penelitian menunjukkan bahwa gratis ongkos kirim berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai koefisien regresi b sebesar 0,757, flash sale berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai koefisien regresi b sebesar 0, 228, iklan Shopee terbukti memoderasi secara kuat hubungan antara gratis ongkos kirim terhadap keputusan pembelian dengan nilai signifikan sebesar 0,001, iklan Shopee terbukti memoderasi secara kuat hubungan antara flash sale terhadap keputusan pembelian dengan nilai signifikan sebesar 0,002. Kata Kunci : Flash sale, Gratis Ongkos Kirim, Iklan Shopee, Keputusan Pembelian
Pendampingan Strategi Pemasaran Digital bagi UMKM “DnD Donat” di Kecamatan Dlanggu, Kabupaten Mojokerto sebagai Upaya Peningkatan Daya Saing M.Syamsul Hidayat; Eny Setyariningsih
Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal Vol. 2 No. 3 (2025): Juli : Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/masyarakatmandiri.v2i3.1899

Abstract

One of the digital marketing strategies commonly used by companies and Micro, Small, and Medium Enterprises (MSMEs) to introduce their products and achieve optimal profits is through the use of social media (Hidayat et al., 2022). The rapid development of information technology, particularly the internet and social media, has significantly changed consumer behavior and the way businesses operate. Digital marketing provides strategic opportunities for business actors, including lower promotional costs, increased brand awareness, and the potential to boost sales (Dwivedi et al., 2020). However, many MSMEs have not yet fully utilized digital marketing strategies through social media. The lack of digital literacy and limited understanding of effective marketing strategies remain major challenges in business development. To address these issues, a community service team from the Faculty of Economics, Universitas Islam Majapahit, implemented a mentoring program for the MSME “DnD Donat” located in Dlanggu District, Mojokerto Regency. The objective of this program was to provide the partner with the knowledge and practical skills necessary to design and implement an effective digital marketing strategy using social media as the primary promotional channel. Through this mentoring activity, the partner received education on the fundamentals of digital marketing, how to create engaging promotional content, and how to effectively use social media platforms such as Instagram and WhatsApp Business. The results of the program showed that the partner gained an understanding of digital marketing strategies and began to implement them in their business activities. The positive impact of the program was reflected in a noticeable increase in both sales volume and income over a specific period following the implementation of the new marketing approach. This program is expected to serve as a model for developing digital capabilities among other MSMEs and to support the broader digital transformation in the micro and small business sector in a sustainable manner.
Co-Authors Budi Utami Dwihandoko, Toto Heru Rahayu Rahayu rohayati rohayati Setyariningsih, Eny