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Aryadinata, Rendi
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Computer Science & IT Economics, Econometrics & Finance Education Engineering Social Sciences

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Effect of Quality Products and Brand Image on Purchasing Decisions Through Interest to Buy Fertilizer Npk Custom PT. Fertilizer Kujang Cikampek Aryadinata, Rendi; Rianto, Muhammad Richo
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 2 No. 1 (2023): Vol. 2 No. 1 2023
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v2i1.59

Abstract

Study this used for measure influence quality product and image brand to decision purchase through interest buy on custom NPK fertilizer PT. Fertilizer Kujang Cikampek . Study this is study quantitative where object used _ farmers use _ custom NPK fertilizer PT. Fertilizer Kujang Cikampek . Study this conducted with technique nonprobability sampling with method purposive sampling . As for the amount sample used _ in study this were 95 respondents. The design used in study this is testing hypothesis ( hypothesis testing ) with use structural equity model (SEM) – SmartPLS 4.0. Research results this give explanation that variable quality product no influential to decision purchase , however quality product to interest buy effect . Variable image brand influential to decision purchase and interest buy . Interest to buy influential to decision purchase as well as interest buy could mediate Among quality product to decision purchase and interest buy too _ mediate image brand to decision purchase. Study this own limitations object research that only done on the user custom NPK fertilizer PT. Fertilizer Kujang Cikampek . this _ as a suggestion for researcher next. renewal in study this combine variable quality product and image brand to decision purchase through interest buy .
Co-Authors Rianto, Muhammad Richo