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p-Index From 2021 - 2026
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Rezki Rahmawati
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Computer Science & IT Economics, Econometrics & Finance Education Engineering Social Sciences

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Public Reception of Makan Bergizi Gratis (MBG) Program on Social Media Rezki Rahmawati
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 5 No. 2 (2026): Vol. 5 No. 2 2026
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v5i2.1117

Abstract

This study examines public acceptance of the Makan Bergizi Gratis (MBG) program on social media through a qualitative content analysis of 100 comments purposively collected from Instagram, Twitter/X, and YouTube (between March 2025-March 2026). Manual sentiment analysis classified comments into positive, negative, and neutral categories, followed by thematic analysis to identify dominant discourse patterns. Grounded in Agenda Setting Theory (McCombs & Shaw) and Framing Theory (Entman), findings reveal that negative sentiment dominates public discourse, characterized by institutional distrust, budget accountability concerns, potential corruption, unequal distribution, and program sustainability. Twitter/X exhibited the most critical discursive character reflecting its deliberative nature, while YouTube demonstrated a more balanced sentiment distribution. Positive comments reflect appreciation for the program's nutritional objectives, particularly in addressing stunting. This negative dominance signals a credibility gap in government communication. Transparent, two-way, and evidence-based communication strategies are therefore imperative to shift public perception and strengthen trust in MBG implementation.
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