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All Journal Jurnal Kewirausahaan dan Inovasi
Simamora, Lydia Anabella Lestari
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Decision Sciences, Operations Research & Management Environmental Science Social Sciences

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ANALISIS INOVASI BISNIS DALAM MENINGKATKAN DAYA SAING BERBASIS INNOVATION CANVAS Simamora, Lydia Anabella Lestari; Pradana, Bayu Ilham
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 3 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.3.01

Abstract

This research aims to analyze the business internal and external environments of Liebe Co and to identify the innovation potentials of the company. The data of this qualitative descriptive research was acquired from three methods; they are interview, observation, and documentation. The results of the Porter’s five forces analysis indicate that the threat for Liebe Co comes from newcomers and substitute products. Then, the innovation canvas suggests that there are three innovation potentials that can be implemented by Liebe Co; they are product innovation, marketing innovation, and technological innovation.
Co-Authors Bayu Ilham Pradana