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Surya Prabhaswara, Fauzan
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Library & Information Science Social Sciences

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PENGARUH MOTIVASI WISATAWAN KOTA LAMA SEMARANG PADA PERILAKU MEMBACA INFORMASI WISATA SEJARAH Surya Prabhaswara, Fauzan; Surayya Ulfa, Nurist; Naryoso, agus
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Historical tourism, especially in Semarang Old Town, is increasingly popular. However, despite various efforts to provide historical information through various media, tourists' interest in reading this information still needs to be improved. This study aims to reveal the influence of tourist motivation on the behavior of reading historical information in Semarang Old Town. By understanding the factors that influence tourist motivation, it is hoped that effective strategies can be found to increase tourist interest in delving deeper into the history and culture of Semarang Old Town. This study used a quantitative explanatory method with a purposive sampling technique involving 200 respondents. The results of the study showed that social motivation and cultural motivation had no effect on the behavior of reading historical information. Meanwhile, prestige motivation had a fairly strong positive effect on the behavior of reading historical information.
Co-Authors Agus Naryoso S.Sos, M.Si, Agus Naryoso Nurist Surayya Ulfa