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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Panrita
Nabir, Abdul Muhaemin
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science

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Pelatihan dan Pendampingan Marketing Bagi UMKM di Desa Kanrung Sebagai Upaya Peningkatan Penjualan Ramadhani, alifia; Nurwahidah, Nurwahidah; Fadillah, Diyah; Nabir, Abdul Muhaemin; Ansar, Ansar
PANRITA: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 02 (2024): Volume 2 Nomor 2 Tahun 2024
Publisher : LP2M Universitas Islam Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47435/jcs.v2i02.2721

Abstract

Pengabdian masyarakat ini bertujuan untuk meningkatkan promosi dan daya saing Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Kanrung melalui pelatihan dan pendampingan marketing bagi umkm. Masalah yang dihadapi oleh UMKM di wilayah tersebut adalah kurangnya pemahaman dan keterampilan dalam hal pemasaran.. Pemilihan topik ini didasari oleh pentingnya mendukung pertumbuhan ekonomi lokal melalui pengembangan UMKM, yang merupakan tulang punggung perekonomian di banyak desa. Hasil kegiatan ini menunjukkan bahwa penerapan pelatihan dan pendampingan marketing bagi UMKM sebagai upaya peningkatan penjualan mampu meningkatkan kesadaran masyarakat tentang produk UMKM lokal dan mendorong peningkatan penjualan. Konsumen cenderung lebih tertarik pada produk yang memiliki branding yang kuat dan informasi yang jelas tentang keunggulan produk. Kesimpulan, pengabdian masyarakat ini menyoroti pentingnya penerapan strategi marketing yang inovatif dalam meningkatkan daya saing dan keberlanjutan UMKM di tingkat lokal. Dengan memperkuat kesadaran masyarakat tentang produk lokal melalui brand, UMKM dapat mengalami peningkatan penjualan dan mendapatkan akses yang lebih luas ke pasar. Oleh karena itu, penekanan pada promosi produk lokal melalui strategi sederhana seperti brand perlu diberikan perhatian yang lebih besar dalam mendukung pertumbuhan ekonomi di tingkat desa.
PERCEIVED USEFULNESS WITHIN THE TECHNOLOGY ACCEPTANCE MODEL FRAMEWORK AND FINTECH ADOPTION: AN INTEGRATED REVIEW OF FINDINGS FROM DEVELOPING COUNTRIES Araujo, Delia Iria Magno De; Nabir, Abdul Muhaemin; Jainuddin; Ranawati, Tri
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 2 (2025): IJEBAR: Vol. 9 Issue 2, June 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

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Abstract

This study aims to analyze the role of perceived usefulness in influencing the adoption of financial technology (fintech) using the Technology Acceptance Model (TAM) framework, by integrating findings from literature reviews across various developing countries. As fintech implementation continues to expand as a tool for promoting financial inclusion, understanding the determinants of technology adoption becomes increasingly crucial, especially in countries with varying levels of technological penetration. This research adopts a systematic literature review method of scholarly articles published between 2019 and 2024 to identify patterns, trends, and contextual variables that mediate or moderate the influence of perceived usefulness on fintech adoption intentions and behaviors. The findings reveal that perceived usefulness is a primary determinant in the adoption of fintech in most developing countries. However, its influence is often mediated by external factors such as digital literacy levels, trust in the system, technological infrastructure, and national regulatory frameworks. These results offer theoretical contributions to the expansion of the TAM in cross-cultural contexts and practical implications for policymakers and fintech providers in designing more context-specific and locally responsive adoption strategies.
Co-Authors Ansar Ansar Araujo, Delia Iria Magno de Fadillah, Diyah Jainuddin NURWAHIDAH NURWAHIDAH Ramadhani, Alifia Ranawati, Tri