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All Journal Infotech: Journal of Technology Information Research of Service Administration Health and Sains Healthys
Hendrawan, Tommy
Unknown Affiliation
Computer Science & IT Health Professions Public Health

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“MALIK” (APLIKASI MARKETPLACE BUSANA MUSLIM) Hartono, Sugiarto; Hendrawan, Tommy; Pratama, Anang Ind
Infotech: Journal of Technology Information Vol 9, No 1 (2023): JUNI
Publisher : ISTEK WIDURI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/jti.v9i1.154

Abstract

This study aims to carry out business planning and system design for the creation of a business startup marketplace based on a Muslim fashion mobile application with the name MALIK. The research method used is by using observation, questionnaires, interviews, and literature study. For system design, the approach method used is object-oriented analysis design. The results of this research will be a business plan in the form of business plan documentation complete with analysis using the business model canvas, industry analysis using Porter's Five Forces Model, and SWOT analysis. The next stage is to design a system in the form of a diagram with a unified modeling language notation, and a user interface. The results of the research that can be taken are that the target sample of customers is interested in Muslim clothing, buying Muslim clothing using the marketplace media with feature development carried out by MALIK in the form of online Muslim clothing tailoring, and virtual fitting rooms.
Product Service Diversification Strategy to Increase Revenue and Maintain Financial Stability of Restu Ibu Hospital Balikpapan Hendrawan, Tommy; Rohendi, A.; Lestari, Yuniati
Research of Service Administration Health and Sains Healthys Vol 6, No 2 (2025): Research of Service Administration Health and Sains Healthys (Desember)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/rehat.v6i2.9113

Abstract

This study aims to develop a service diversification model to enhance the financial stability of Restu Ibu Hospital in Balikpapan, which faces high dependence on BPJS Health payments (69.3% of revenue). A qualitative method with focused interviews and SWOT analysis was employed to identify challenges and opportunities for diversification. Results show that reliance on BPJS causes liquidity risks due to delayed claims, limited budget allocation for development, and competition from new hospitals. Recommended services include corporate clinic management, medical check-ups, home care, telemedicine, and technology-based premium services. The SWOT analysis highlights the importance of leveraging internal resources (subspecialist doctors, investor networks) and mitigating weaknesses (HR, outdated facilities). A phased implementation strategy is proposed, covering technology enhancement (Hospital Information System, patient apps), staff training, and aggressive marketing to reduce BPJS dependency to ≤50% within 5 years. The study concludes that innovation-driven service diversification improves financial stability and competitiveness in a dynamic healthcare industry.
Co-Authors A. Rohendi, A. Hartono, Sugiarto Lestari, Yuniati Pratama, Anang Ind