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All Journal Ilomata International Journal of Social Science IQTISHADequity jurnal MANAJEMEN
Kuat Prabowo, Pancanto
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Model Business Performance, Market Share, and Customer Customer Legitimacy in Indonesian SMEs Kuat Prabowo, Pancanto
Ilomata International Journal of Social Science Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v5i2.1087

Abstract

The integrated effects of product innovation, competitive strategy, and market orientation on the market share, customer Customer Legitimacy, and business performance of small and medium-sized firms (SMEs) in Indonesia are examined in this study. 287 SMEs from a variety of industries made up the sample for the cross-sectional study. The data in this study were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The findings indicate that there is a positive and significant correlation between intended performance outcomes, competitive strategy, product innovation, and market orientation, according to 12 offered hypotheses. Superior SME performance is influenced by the Market Orientation Framework and the Resource-Based View (RBV) grand theory with regard to these strategic factors. The results provide guidance for strategic decision making and policy development for the Indonesian SME sector, with implications for scholars, practitioners, and policy makers.
The Influence Of Service Quality And Marketing Mix On Customer Satisfaction Gama, Jaya Adi; Putri, Safira Rifnu; Kuat Prabowo, Pancanto
IQTISHADequity jurnal MANAJEMEN Vol. 6 No. 2 (2024): Juni 2024
Publisher : FAKULTAS EKONOMI UNIVERSITAS MAARIF HASYIM LATIF

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/iej.v6i2.16546

Abstract

The aim of this research is to be able to analyze and determine (1) the influence of promotions on customer satisfaction, (2) the influence of service quality on customer satisfaction, (3) the influence of product quality on customer satisfaction, (4) the influence of promotion quality, service quality and product quality on customer satisfaction. . This research is survey research. The population in this research is consumers of the Arcana audio sound system shop in the Sukodono area. The sample size for this survey was 38 respondents. The sampling method uses a deliberate sampling technique, namely determining the sample based on certain considerations. The data collection technique uses a questionnaire by giving respondents a list of statements. This research uses multiple linear regression tools using the SPSS 23.0 for Windows program. Based on the results of data analysis, we found that product quality collectively has a positive and significant influence on customer satisfaction. This can be seen from the ttug value of 5.518 > ttable 2.034 and the significance value of 0.000 < 0.05. Meanwhile, promotion and product quality, on the other hand, do not affect customer satisfaction. The F test results showed that the Fcount value was 16.494 > Ftable 2.88 and the significance value was 0.000 < 0.05. From this, it can be concluded that together promotional variables, service quality and product quality have a positive and significant influence on customer satisfaction. From the results of the analysis, a coefficient of determination (R2) score of 0.593 can be obtained. This means that the three variables of promotion, service quality and product quality together contribute 59.3% to customer satisfaction.
ANALISIS PENGARUH BAURAN PEMASARAN DAN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN AIR MINERAL Pramudita, Rezki Aulia; Antika, Rosi Wahyu; Kuat Prabowo, Pancanto
IQTISHADequity jurnal MANAJEMEN Vol. 3 No. 2 (2021): Juni 2021
Publisher : FAKULTAS EKONOMI UNIVERSITAS MAARIF HASYIM LATIF

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/iej.v3i2.939

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga, kualitas produk, dan kemasan terhadap keputusan pembelian air minum mineral merek Aqua di Kec. Gedangan Sidoarjo. Penelitian ini dilakukan terhadap warga Kecamatan Gedangan Sidoarjo dengan populasi sebesar 50 orang. Metode pengambilan sampel dengan sampling jenuh yang berarti seluruh populasi dijadikan sampel, yakni 50 orang. Teknik analisis data yang digunakan adalah Analisis Regresi Linier Berganda dengan menggunakan program SPSS 21.0 for windows. Berdasarkan hasil analisis data diperoleh bahwa persepsi harga secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian. Sedangkan kualitas produk dan kemasan tidak mempunyai pengaruh terhadap keputusan pembelian keputusan pembelia. Hasil uji F diperoleh nilai Fhitung 18,352 > Ftabel 2,81 dan nilai signifikansi sebesar 0,000 < 0,05. Dengan demikian bisa disimpulkan bahwa secara simultan atau bersama-sama variabel persepsi harga, kualitas produk dan kemasan berpengaruh positif dan signifikan terhadap keputusan pembelian. Dari hasil analisis diperoleh nilai koefisien determinasi (R2) sebesar 0,545. Artinya, ketiga variabel persepsi harga, kualitas produk, dan kemasan secara bersama-sama memberikan kontribusi sebesar 54,5 % terhadap keputusan pembelian, sedangkan sisanya sebesar 45,5 % merupakan sumbangan/kontribusi variabel lain yang tidak diamati dalam penelitian ini.Kata kunci : Persepsi Harga, Kualitas Produk, Kemasan, Keputusan Pembelian
Co-Authors Antika, Rosi Wahyu Gama, Jaya Adi Pramudita, Rezki Aulia Putri, Safira Rifnu