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All Journal Ilomata International Journal of Social Science Sammajiva: Jurnal Penelitian Bisnis dan Manajemen
Abal Karima
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Other

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Analysis of Agricultural Potential Counseling Strategies Through Independent Thematical Real Work College Learning Independent Campus STIE Bima Activities Muniarty, Puji; Rimawan, M; Wulandari; Abal Karima; Ovriyadin; Hubeis, Musa
Ilomata International Journal of Social Science Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v5i2.1109

Abstract

Technology adoption is a process in which business actors and farmers have the initiative to participate or be actively involved in innovative activities in the management and utilization of agricultural products. This phenomenon indicates the need for a special strategy in optimizing the utilization of agricultural products. Researchers identify strategic problems/issues through the results of analysis during field observations. After each variable is rated and weighted according to the criteria, it can be concluded that the opportunity value of 2.14 is greater than the threat value of 0.9. If the difference is obtained, the opportunity value is 1.24 (y) greater than the threat of implementing agricultural potential development counseling through KKN activities. Based on an analysis of the implementation of agricultural extension to develop agricultural potential through KKN activities, three strategies were found, namely Collaboration of agricultural extension assistance with innovators, extension assistance in convincing MSME groups to demonstrate technology implementation, and MSME assistance supported by innovation and technology application.
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Sepeda Motor Merek Honda Pcx Pada Dealer Tdm Bima Abal Karima; Muhajirin Muhajirin
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 4 (2023): Desember : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i4.538

Abstract

This research aims to determine the influence of the marketing mix on purchasing decisions for Honda PCX brand motorbikes at TDM Bima dealers. The sample in this study was 52 respondents. Data collection techniques using observation, questionnaires and literature study. Data analysis technique using multiple linear regression. The results of the research show that partially or simultaneously the variables price, product location and promotion have a significant effect on purchasing decisions for Honda PCX brand motorbikes at TDM Bima dealers.
Co-Authors Muhajirin Muhajirin Musa Hubeis Ovriyadin Puji Muniarty Rimawan, M WULANDARI