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All Journal Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Tradition and Modernity of Humanity
Marpaung, Nahwa Zainab
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Economics and Business Students' Buying Interest in Eco-Friendly Products: An Analysis of AJZEN's Economic Sociology Harahap, Rahma Hayati; Simangunsong, Cindy Claudya; Marpaung, Nahwa Zainab
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 3 No. 1 (2024): Journal Business Administration: Entrepreneurship & Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v3i1.15346

Abstract

In this era of globalization, consumers are increasingly aware of environmental issues. Consumer behaviour towards environmentally friendly products is a concern in economic sociology. The writing of this article aims to explore the analysis of economics students' behaviour towards environmentally friendly products. This research uses a literature study method, which will involve analysing data from several economics and bussines students in various universities. Environmental awareness, knowledge of environmentally friendly products, economic factors, and social factors are important factors in the decision making of a consumer. Economics and business students as consumers who are aware of environmental issues tend to choose environmentally friendly products. This is of course also influenced by economic factors and consumer social factors. The results of this study provide knowledge in understanding the consumer behaviour of economics and bussines students towards environmentally friendly products. The practical implication of this research is that environmentally friendly product companies targeting economics and bussines students need to consider factors that will influence consumer decision making, including effective and efficient pricing and promotion.
Local Wisdom of Kenduri Blang in Acehnese Society: Sociological Analysis of Human Ecology through a Functional Structural Perspective Marpaung, Nahwa Zainab; Harahap, Rahma Hayati
Tradition and Modernity of Humanity Vol. 4 No. 1 (2024): January
Publisher : TALENTA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/tmh.v4i1.15780

Abstract

Local Wisdom Kenduri Blang is a traditional ceremony of the Acehnese people carried out by descending into the rice fields. The local wisdom of Kenduri Blang has several values and rules that function to maintain and care for the preservation of nature through its plants. The functional structural perspective in this study is used to see the function of the local wisdom of Kenduri Blang in maintaining environmental sustainability carried out by the Acehnese people in Indonesia This research uses a literature study method with secondary data sources, namely books, previous studies, and studies that have been conducted. Data collection techniques are carried out through information collection, research that has been done, and previous studies. Data analysis techniques use a functional structural perspective and an ecological balance paradigm. The results of this study show that there are two customary processes in the local wisdom of Kenduri Blang which shows a good relationship between the people of Aceh and their environment. Local Wisdom Kenduri Blang illustrates this good relationship through traditional processions that oblige people to preserve rice fields before enjoying the harvest.
Co-Authors Harahap, Rahma Hayati Simangunsong, Cindy Claudya