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All Journal Transformatif Journal MISSY (Management and Business Strategy)
Amelia, Zaida
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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STRATEGI PEMASARAN PENJAHIT PAKAIAN DI MASA PANDEMI COVID-19 MELALUI PENGEMBANGAN KEGIATAN EKONOMI KREATIF Amelia, Zaida; Malihah, Lola
Journal MISSY (Management and Business Strategy) Vol 3 No 1 (2022)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v3i1.2045

Abstract

This research aims to find out the strategy carried out by one of the Small and Medium Enterprises (MSMEs) in increasing income during the Covid-19 pandemic, by developing the creative economy. This research is field research with a qualitative approach, by conducting a discussion to the research subject and reviewing various related theories as reference materials. Various efforts were carried out by MSME actors in increasing income during the pandemic. Of course, innovation and creativity are needed, in order to bring up something new that is considered interesting. With this strategy, it can help business actors in developing their business. In today's digital era, it can be used to make it easier to promote a product either through social media such as WhatsApp, Facebook, or others.
JOB SPECIFICATION DALAM PERSPEKTIF MANAJEMEN SUMBER DAYA MANUSIA DAN DALAM PERSPEKTIF ISLAM Malihah, Lola; Al Hanif, Budiman; Amelia, Zaida; Hayati, Siti NurSa’da; Najati, Afrida
Journal MISSY (Management and Business Strategy) Vol 3 No 1 (2022)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v3i1.2046

Abstract

This research aims to examine the application of work specialization in human resource management reviews and in islamic perspectives. This research uses a qualitative approach, by reviewing various related theories obtained through literature studies. In the effective and efficient management of human resources, the specificization of work is very important. Job specialization aims to place employees in positions that are in accordance with expertise or competence. The specificity of the work begins with the anlisis of the position and the design of the work before the recruitment and selection process is carried out. In Islam, the specificization of work turns out to be in line with the concept of human resource management, where Islam also teaches that a job must be handed over to people who are in accordance with their skills or competencies.
The Impact of Service Quality and Profit-Sharing System on Customer Satisfaction Using Easy Mudharabah Savings Products (Study on Customers of Bank Syariah Indonesia Banjarbaru Branch Office) Muyasarah, Iin; Amelia, Zaida; Malihah, Lola
Transformatif Vol 7 No 2 (2023): ISSUED IN OCTOBER 2023
Publisher : POSTGRADUATE OF PALANGKA RAYA STATE ISLAMIC INSTITUTION

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23971/tf.v7i2.7366

Abstract

Islamic banks play an important role as facilitators in all economic activities including in the field of fund management. One of the products is Easy Mudharabah Savings. This research is field research with a quantitative approach that aims to determine the impact of service quality and the profit-sharing system on customer satisfaction. This research hypothesizes that service quality and the profit-sharing system are thought to influence the satisfaction of Easy Mudharabah savings customers. The population is 4,035 people, the sample is 100 people with the Probability Sampling technique. Data analysis in this study uses descriptive analysis and multiple linear regression. Based on Multiple Linear Regression calculations, the results of the F-test (Simultaneous), F-Count 17.522, and F-Table 2.36 were obtained with a significance level of 0.000 <0.10, meaning that simultaneous service quality (X1) and profit-sharing (X2) have a significant impact on customer satisfaction. Based on the results of the T-test analysis (Partial), the service quality variable (X1) T-count is 2.571 and T-table 1.661 with a significance level of 0.014 <0.10, meaning that there is a significant influence of service quality on customer satisfaction. Meanwhile, the profit-sharing variable (X2) T-count is 4.674 and T-table is 1.661 with a significance of 0.000 <0.10, meaning that there is a significant influence of service quality on customer satisfaction. The variables service quality (X1) and profit-sharing (X2) influence customer satisfaction (Y) by 67.9% while the remaining 32.1% is influenced by other variables outside this research.
Co-Authors Al Hanif, Budiman Hayati, Siti NurSa’da Malihah, Lola muyasarah, iin Najati, Afrida