Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal Journal of Applied Management Research Fokus Abdimas
Nisa, Dzurotun
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Peningkatan Strategi Pemasaran untuk Perluasan Pasar dan Daya Saing UMKM Laris Bakery Snack and Cookies Damayanti, Damayanti; Putri, Nabilla Erviana; Nisa, Dzurotun
Fokus ABDIMAS Vol 3, No 1: April 2024
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.3.1.49-53

Abstract

Laris Bakery Snack and Cookies MSMEs is a business in the field of products and services in terms of providing or serving food requests, for various purposes such as rice boxes, bread, pastries and others. The problems faced by MSMEs are: (1) The location of Laris Bakery Snack and Cookies MSMEs is less strategic because it is in an alley, (2) Lack of product and service information regarding what customers want to order, (3) Lack of promotions to offer products and services. Some of the programs carried out by the service team include: (1) Making Stickers, Thank You Cards and Greeting Cards (2) Making Product Photos, (3) Making Brochures, (4) Making Instagram. One of the results of this community service activity program is that Laris Bakery Snack and Cookies MSMEs has a new face in terms of packaging, has attractive product photos, making brochures makes Laris Bakery Snack and Cookies MSMEs increasingly known to the public, creating Instagram for Laris Bakery Snack and Cookies MSMEs also help the online promotion process. Through improving marketing strategies, it is hoped that the market and competitive advantage for MSMEs can be expanded. Keyword: Expansion, Marketing Strategy, competitiveness and MSMEs
Determinants of the Employee's Performance Nisa, Dzurotun; Nurhidayati, Anik
Journal of Applied Management Research Vol 4, No 2 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i2.2586

Abstract

Government institutions such as the Office of the Ministry of Religion must be able to serve the community, especially in the field of religion. The success of this government institution cannot be separated from the role of its employees, namely employee performance. This research was conducted to demonstrate the effects of motivation, work stress and organisational culture on performance of workers at Rembang Regency's Office of the Ministry of Religious Affairs. In this study, 55 employees of the Rembang Religious Office were involved. Sample: This study used a saturated sample, totalling 55 respondents. To analyze the data, multiple linear regression analysis was employed. The study has findings: the motivation variable has an insignificant influence on employee performance; the work stress variable has an insignificant influence on employee performance; and the organisational culture variable has a significant influence on employee performance. The determination of variability in the dependent variable, employee performance, can be partially explained by the independent variables, namely motivation, job stress, and organisational culture. Additional independent variables that are not explained in this study, account for 53.8%. These results suggest that the performance of the employees is quite good, but needs to be improved. This finding is expected to be a consideration for related parties in organising internal management so that it can attain the goals that are set.
Determinants of the Employee's Performance Nisa, Dzurotun; Nurhidayati, Anik
Journal of Applied Management Research Vol. 4 No. 2 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i2.2586

Abstract

Government institutions such as the Office of the Ministry of Religion must be able to serve the community, especially in the field of religion. The success of this government institution cannot be separated from the role of its employees, namely employee performance. This research was conducted to demonstrate the effects of motivation, work stress and organisational culture on performance of workers at Rembang Regency's Office of the Ministry of Religious Affairs. In this study, 55 employees of the Rembang Religious Office were involved. Sample: This study used a saturated sample, totalling 55 respondents. To analyze the data, multiple linear regression analysis was employed. The study has findings: the motivation variable has an insignificant influence on employee performance; the work stress variable has an insignificant influence on employee performance; and the organisational culture variable has a significant influence on employee performance. The determination of variability in the dependent variable, employee performance, can be partially explained by the independent variables, namely motivation, job stress, and organisational culture. Additional independent variables that are not explained in this study, account for 53.8%. These results suggest that the performance of the employees is quite good, but needs to be improved. This finding is expected to be a consideration for related parties in organising internal management so that it can attain the goals that are set.
Co-Authors Anik Nurhidayati Damayanti Damayanti Putri, Nabilla Erviana