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All Journal Fokus Abdimas
Sari, Intan Sapitri Permata
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Strategi Pengembangan Usaha dalam mengenalkan UMKM “Renyah Kepiting Borneo” melalui Pembuatan Video Profil Usaha dan Inovasi Produk dalam meningkatkan Daya Saing UMKM di Sentra Industri Kecil, Teritip Balikpapan Berlianti, Nadya; Darrens, Andreans Figo; Sa’idah, Elly; Sari, Intan Sapitri Permata; Jaya, M. Rifki Refian; Prihanisetyo, Adi
Fokus ABDIMAS Vol 3, No 1: April 2024
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.3.1.1-4

Abstract

Field Work Practice (PKL) or also known as Innovation Development (PI) is a service activity of STIE Madani students to the community, especially to Micro, Small and Medium Enterprises (MSMEs). On this occasion, group 11 PI students of STIE Madani Balikpapan provided assistance in one of the villages in Balikpapan City, namely Teritip Village. The target of MSMEs targeted in the Innovation Development Program (PI) this time is the "Renyah Borneo Crab" MSME located in the Teritip Small Industry Center. The objectives of the Innovation Development activities are: 1) Assisting in assisting the processing of innovative products from "Renyah Borneo Crab"; 2) Assisting in making product packaging sticker designs; 3) Assisting in making business profile videos; 4) Assisting in providing knowledge about digital marketing through seminar activities with marketing themes and moving bookkeeping from manual to digital. Keywords: MSMEs, Innovation Development, Renyah Borneo Crab, Teritip Village, Balikpapan, STIE Madani.
Co-Authors Berlianti, Nadya Darrens, Andreans Figo Jaya, M. Rifki Refian Prihanisetyo, Adi Sa’idah, Elly