Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Anas, M Yusuf Azwar
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Emosional Konsumen Sebagai Intervening Pengaruh Konten Pemasaran, Electronic Word Of Mouth, dan Pada Niat Beli Di Aplikasi Tiktok Anas, M Yusuf Azwar; Senjani, Nurrohmah
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 8 No 2 (2023): Dialektika : Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v8i2.3500

Abstract

The research objective is to explain and analyze marketing content, electronic word of mouth (EWOM), and live broadcasts on purchase intentions through consumer emotions as intervening variables in the TikTok application. The quantitative method was analyzed using SmartPLS version 4.0.9.4 with the SEM (Structural Equation Modeling) analysis method. This research involved 119 respondents. The results of the analysis explain that content marketing has no effect on consumer emotions, EWOM has an effect on consumers' emotions, and live broadcasts have an effect on consumers' emotions. Marketing content has no effect on purchase intention. EWOM influences purchase intention, and live broadcast influences purchase intention. EWOM marketing content and live broadcasts have no effect on consumer emotional purchase intentions in the TikTok application
Faktor Kunci Keberhasilan Perguruan Tinggi Dalam Pengembangan Masyarakat Desa Anas, M Yusuf Azwar; Adita
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 9 No 2 (2024): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v9i2.4895

Abstract

The study's goal is to identify critical success elements in university-led village development programs. A quantitative technique was used, using a sample of 215 respondents. Respondents include residents and stakeholders involved in program execution. The data was gathered via a questionnaire. Factor analysis is used with the SPSS application to process data. That stakeholder commitment and communication with stakeholders are critical factors in determining the success of the village development initiative, for all stakeholders, campuses, and communities. Other aspects include local capacity and social capital. The study's contribution to the strategy of creating tourist villages, particularly the parties involved, including the government, NGOs, and universities, must pay attention to crucial criteria in order for the program to succeed. The study's new approach, in the form of an egalitarian and populist communication technique, can instill confidence and drive in village inhabitants to participate in village development.
Co-Authors Adita Senjani, Nurrohmah