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All Journal Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) Mimbar Ilmu
Adedoyin Opeyemi Okusanya
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Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Corporate Entrepreneurship Dimensions and Corporate Market Share of Selected Food and Beverages Manufacturing Companies Adedoyin Opeyemi Okusanya; Adeolu Oludare Olatoye; Taiwo Olubunmi Keinde; Adebola Ademola Adebayo
Jurnal Penelitian dan Pengembangan Sains dan Humaniora Vol. 8 No. 2 (2024): Juli
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jppsh.v8i2.83740

Abstract

The growth of the food and beverage manufacturing sector in Nigeria is hampered by the lack of adoption of corporate entrepreneurship and lack of business innovation, resulting in limited organizational progress among food and beverage companies. This study investigates the relationship between corporate entrepreneurship and market share in selected food and beverage manufacturing companies in Lagos State, Nigeria. The study uses a survey research design, explicitly targeting six leading food and beverage companies in Nigeria that collectively dominate 93% of the industry's overall market share. The overall population consisted of 2,786 employees, and the sample size of 642 was determined using the Cochran formula and multi-stage sampling techniques. Data collection uses a questionnaire. The data analysis process includes the use of descriptive and inferential statistics. The research results show a strong correlation between business innovation, internal business environment, resource utilization, organizational flexibility, proactiveness, risk-taking, and company market share in the selected companies. This research determines that the entrepreneurial dimension of the company has a positive and significant influence on the company's market share. This study suggests that senior managers should proactively engage elements of corporate entrepreneurship to stimulate creative concepts for new and improved products, processes, applications, and services that align with market needs and improve overall performance.
Economic Factors and Performance of Selected Quoted Consumer Goods Manufacturing Companies: The Moderating Roles of Firm Agility Adedoyin Opeyemi Okusanya; Adeolu Oludare Olatoye; Taiwo Olubunmi Keinde; Adebola Ademola Adebayo
Jurnal Penelitian dan Pengembangan Sains dan Humaniora Vol. 8 No. 2 (2024): Juli
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jppsh.v8i2.83742

Abstract

The problem of this study is the significant decline in the performance of consumer goods manufacturing companies, which is caused by various economic factors such as import policies, inflation, infrastructure, interest rates, and exchange rates. This study aims to evaluate the impact of economic factors on the performance of publicly traded consumer goods manufacturing companies and test how corporate agility moderates this relationship. The study employed a cross-sectional survey design with a population of 5,625 employees from 12 companies, yielding a final sample of 563. Data was collected through a questionnaire validated by confirmatory factor analysis and measured by a Likert scale. Data analysis was conducted with multiple regression using SPSS version 22.0. The results show that economic factors significantly affect firm performance, and firm agility significantly moderates this relationship. The conclusion of this study suggests that consumer goods manufacturing companies need to improve their agility to overcome the negative impact of economic factors. This study implies the need for more adaptive and flexible management strategies to enhance firm performance in the face of dynamic economic challenges.
Examining the Influence of Economic Factors on the Competitive Advantage of Consumer Goods Manufacturing Companies in Nigeria Adedoyin Opeyemi Okusanya; Taiwo O. Keinde; Victor E. Essang; Temitope A. Olusola
Jurnal Penelitian dan Pengembangan Sains dan Humaniora Vol. 9 No. 1 (2025): April
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jppsh.v9i1.87089

Abstract

The research problem discussed in this study relates to how economic factors affect the competitive advantage of consumer goods manufacturing companies in Nigeria. In recent years, Nigeria's economic conditions have experienced significant fluctuations due to various dynamics, including inflation, unstable exchange rates, trade policies, and varying interest rates. The purpose of this study is to analyze and understand the extent to which economic factors affect the competitive advantage of consumer goods manufacturing companies in Nigeria. The data analysis method used in this study is quantitative analysis with an inferential statistical approach. This type of research is qualitative research. The data analysis method uses quantitative analysis with an inferential statistical approach. This study adopted a cross-sectional survey research design. A sample size of 568 was used. Primary data was collected through a questionnaire. The results of the study show that economic factors have a statistically significant influence on the competitive advantage of several selected consumer goods companies in Nigeria. The implications of this study can be a reference for academics and other researchers in developing theories or strategic models that are relevant to the economic dynamics in the region.
The Effect of Economic Factors on Competitive Advantage of Consumer Goods Manufacturing Companies in Nigeria Adedoyin Opeyemi Okusanya; T. A. Hassan; O. O. Adeniji; Adedoyin A. Obisanya
Mimbar Ilmu Vol. 30 No. 1 (2025): April
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/mi.v30i1.94023

Abstract

Consumer goods manufacturing industry owners and managers find it challenging and difficult in constantly and continuously achieving targeted business performance occasioned by their inability to achieve competitive advantage resulting from global economic activities. This study investigates the examining the effect of economic factors on competitive advantage of consumer goods manufacturing companies in Nigeria. The study adopted cross sectional survey research design. A sample size of 568 was used. The primary data was collected through administering copies of questionnaire to the target respondents. A self-developed structured and validated questionnaire was used for data collection. The reliability test yielded Cronbach’s alpha for the constructs ranging from 0.745 to 0.892. The response rate was 87.7%. Data were analyzed using inferential statistics (Multiple regression analysis). Findings revealed that The results revealed that interest rate (β = 0.126, t = 2.143, p = 0.033), importation policy (β = 0.288, t = 3.996, p = 0.000), infrastructural facility (β = 0.285, t = 4.065, p = 0.000) and exchange rate (β = 0.313, t = 4.357, p = 0.000) have positive and significant effects on competitive advantage of the selected quoted consumer goods companies in Nigeria. It was recommended that Managers or consumer goods owners should factor in economic policies on importation policy, inflation rate, infrastructural facility, interest rate and exchange rates so as to proactively determine the trend effect of economic policies on competitive advantage of selected quoted consumer goods companies in Nigeria.
Co-Authors Adebola Ademola Adebayo Adedoyin A. Obisanya Adeolu Oludare Olatoye O. O. Adeniji T. A. Hassan Taiwo O. Keinde Taiwo Olubunmi Keinde Temitope A. Olusola Victor E. Essang