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All Journal Aksa : Jurnal Desain Komunikasi Visual
Subron Jamilan, Muhammad Urip
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PERANCANGAN REBRANDING BAROKAH AIRCOND Subron Jamilan, Muhammad Urip; Martin Setyawan; Birmanti Setya Utami
AKSA: Jurnal Desain Komunikasi Visual Vol. 7 No. 1 (2023): AKSA : Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v7i1.87

Abstract

This design aims to rebrand Barokah Aircond's visual identity, and produce a visual identity design as a corporate image communication medium. The method in this design uses 5 phases of Design Thinking consisting of Empathize, Define, Ideate, Prototype and Testing. The data extracted in this research cover problems as a theoretical basis related to logo design and the company's needs regarding visual identity. There is a design because currently, the Barokah Aircond company has not been able to display the company's image through a visual identity which is a threat amid the many competitors engaged in similar businesses. The result of this design is a visual identity in the form of a logo and supporting media that can be used as a company promotion media.
Co-Authors Birmanti Setia Utami Martin Setyawan