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All Journal Aksa : Jurnal Desain Komunikasi Visual
Tri Widadijo, Wahju
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PERANCANGAN MOTION COMIC SEBAGAI MEDIA PROMOSI WISATA SEJARAH KOTA LAMA SEMARANG Tri Widadijo, Wahju; Santoso, Therryous Batistuta
AKSA: Jurnal Desain Komunikasi Visual Vol. 7 No. 2 (2024): AKSA : Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v7i2.106

Abstract

Semarang, the capital of Central Java, is a culturally diverse city that is rich in well-preserved cultural heritage. One of its popular historical cultural destinations is Kota Lama Semarang / Semarang Old City, an area recognized as a national cultural heritage site. However, the tourism promotion of Kota Lama Semarang still relies on conventional media like flyers, brochures, posters, and social media, which lack targeted content for urban teenagers. To address this, Motion Comic media is proposed as a new approach to promote the captivating tourism of Kota Lama Semarang, focusing on its rich historical value. Motion Comic combines visual, movement and sound to engage teenagers and help them appreciate the history and culture of Kota Lama Semarang. By utilizing this media, it is hoped that teenagers will develop an interest in visiting Kota Lama Semarang while also preserving and appreciating the history of Kota Lama Semarang
PERANCANGAN BUKU KATALOG INTERAKTIF HIJAB BERKALA-KALA YOGYAKARTA DENGAN TEKNOLOGI AR Tri Widadijo, Wahju; Aflaha, Muhamad
AKSA: Jurnal Desain Komunikasi Visual Vol. 9 No. 1 (2025): AKSA : Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v9i1.199

Abstract

Berkala-Kala is a hijab brand that has been operating online since its inception in 2020, targeting Muslim women aged 18 to 35 from the Gen Z and Millennial segments. Despite offering a variety of high-quality pashmina products, the brand faced challenges such as declining customer engagement, limited product try on experiences due to its online-only nature, and increasing competition in the hijab industry. To address these issues, this design project proposed an interactive hijab catalog that combines augmented reality (AR) technology and physical fabric samples. This project was developed using the design thinking method, which consists of five stages: empathize, define, ideate, prototype, and test. Data was collected through interviews and observations, followed by user testing with five respondents using the System Usability Scale (SUS) method. The final prototype integrated two main interactive features: real fabric samples attached to each page of the catalog and an AR-based virtual try-on experience accessible via QR code. These features were designed to simulate the tactile and visual experience of shopping in-store. The SUS evaluation resulted in a score of 88.5, which is categorized as "very good", indicating a high level of usability and user satisfaction. Overall, the interactive catalog effectively enhances the user experience, provides innovative product engagement, and supports Berkala-Kala in maintaining competitiveness in the ever-growing hijab market.
Co-Authors Aflaha, Muhamad Santoso, Therryous Batistuta