Amir, Widya Devilowa
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PERANCANGAN MOTION GRAPHIC VIDEO LIMA BAHASA CINTA BAGI PEMILIH PEMULA UNTUK MENYUKSESKAN PEMILU 2024 Amir, Widya Devilowa
AKSA: Jurnal Desain Komunikasi Visual Vol. 7 No. 2 (2024): AKSA : Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v7i2.110

Abstract

This design is based on public needs, targeting young people who tend to be swing voters in elections. So it requires a media approach that is relevant and effective. Adjusting the habits of Gen Z and the elections day coinciding with Valentine''s Day are the main strategies to achieve the goal of making the 2024 elections a success.This large design framework uses the Design Thinking method by Tim Brown (2008) which overlaps with the Design Method stage (Karjaluoto, 2014). Starting from the observation stage and applying the empathy aspect in it so that you can find keywords for the problem and study the target. Then the planning stage, prototype to trial.The result of this design is a motion graphic video with the theme of five love language for Indonesia, containing 5 love actions that can be carried out by young voters in the 2024 election. It is also accompanied by digital poster as supporting media. Both media were distributed via social media platforms, such as TikTok.The contribution of young voters is very important, have great voting power that can determine the direction of the country''s development so it must be directed at the right distribution. Designing digital-based creative content to target young social media users, hoping that it can educate and increase awareness about the importance of exercising the right to vote for young voters.
Perancangan Buku Interaktif Siri’ Na Pesse (Falsafah Hidup Masyarakat Suku Bugis) Amir, Widya Devilowa
INVENSI Vol 10, No 2 (2025): December 2025
Publisher : Graduate School of the Indonesia Institute of the Arts Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/invensi.v10i2.12551

Abstract

Perancangan ini dibuat untuk memberi informasi sebagai upaya meningkatkan pemahaman masyarakat Bugis tentang hakikat nilai filosofis dalam siri’ na pesse,  sebuah falsafah hidup yang menjadi pondasi budaya masyarakat suku Bugis. Meskipun nilai-nilai dari siri’ na pesse masih dipertahankan, pergeseran dalam penerapan sistem nilai yang dianut muncul dan mengakibatkan konflik di masyarakat. Salah satu penyebabnya akibat pemahaman yang kurang komprehensif. Berdasarkan pada fenomena tersebut, dikembangkan media buku ilustrasi interaktif yang berbasis pada teknis paper engineering (movable book). Mengintegrasikan narasi bermuatan nilai budaya dengan pendekatan desain cetak yang interaktif. Konten buku yang dirancang berupa kumpulan kisah berdasarkan teori nilai budaya dan falsafah hidup masyarakat Bugis, sementara metode perancangan mengadopsi kerangka teori design thinking. Proses perancangan diawali dengan menerapkan metode pengumpulan data antara lain meliputi kajian pustaka, observasi partisipatoris, dan wawancara. Data dianalisis menggunakan metode analisis 5W+1H untuk memastikan kedalaman dan relevansi konten. Hasil perancangan berupa buku interaktif dengan 9 kisah pendek dan 1 epilog yang menggambarkan implementasi siri’ na pesse di berbagai konteks zaman. Buku interaktif dipilih sebagai media karena mampu mengakomodasi kebutuhan penyampaian informasi secara menarik, memfasilitasi interaksi aktif pembaca, juga memiliki potensi daya saing. Melalui pendekatan yang ringan dan imersif, buku ini mengajak pembaca untuk merenungi kembali makna mendalam dari siri’ na pesse tanpa terasa menggurui atau membosankan. Design of the Interactive Book Siri' Na Pesse (Philosophy of Life for the Bugis Tribe)ABSTRACTThis design was developed to provide information as an effort to enhance the understanding of the Bugis community regarding the philosophical values embedded in siri’ na pesse, a life philosophy that forms the cultural foundation of the Bugis people. Although the values of siri’ na pesse are still preserved, shifts in the application of these values have emerged over time, leading to social conflicts within the community. One of the main contributing factors is the lack of comprehensive understanding. In response to this phenomenon, an interactive illustrated book was developed, utilizing paper engineering (movable book) techniques. The design integrates culturally meaningful narratives with an interactive print-based approach. The book’s content, structured as a collection of stories, was designed based on theories of cultural values and the life philosophy of the Bugis community, while the design process adopted the design thinking framework. The design process began with data collection through literature review, participatory observation, and in-depth interviews. Collected data were analyzed using the 5W+1H method to ensure depth and relevance of content. The final outcome is an interactive book comprising nine short stories and one epilogue, illustrating the application of siri’ na pesse across various historical and contemporary contexts. The interactive book was selected as the medium due to its ability to deliver information in an engaging way, facilitate active reader interaction, and offer competitive potential. Through a light-hearted and immersive approach, the book invites readers to reflect meaningfully on the deeper essence of siri’ na pesse without feeling didactic or monotonous.