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All Journal Lentera:Indonesian Journal of Multidisciplinary Islamic Studies AB-JOIEC: Al-Bahjah Journal of Islamic Economics
Juliana Putri, Juliana Putri
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Religion Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Perkembangan Bisnis Food Trucks Di Kota Lhokseumawe Juliana Putri, Juliana Putri
Lentera: Indonesian Journal of Multidisciplinary Islamic Studies Vol 5 No 1 (2023): Lentera: Indonesian Journal of Multidisciplinary Islamic Studies
Publisher : Program Pascasarjana IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/lentera.v5i1.6029

Abstract

The development of food trucks in the city of Lhokseumawe is increasingly lively with the increasing number of food trucks making business opportunities through food trucks an alternative way of doing business. The formulation of the problem in this research are: 1) How is the influence of capital on the development of the food truck business? 2) How does the location influence the development of the food truck business? This research is a type of field research with a quantitative approach with a sample of 30 people. This study uses a questionnaire with calculations using the liker scale. Based on the results of the study found that the capital and location variables significantly influence the development of the business of food truck traders in the city of Lhokseumawe thus H1 and H2 can be accepted, while for the hypothesized cost is concluded reject H3 and accept H0 because the value obtained is significantly positive while the hypothesis has a significant negative effect. Simultaneously obtained value can be concluded that the H0 accept Ha means that the independent variables (capital, location and cost) jointly affect the dependent variable (Business Development). Affected significantly.
PERAN MARKETPLACE DALAM MENINGKATKAN AKSES PEMASARAN UMKM DI INDONESIA Manurung, Maya; juliana putri, Juliana Putri
AB-JOIEC: Al-Bahjah Journal of Islamic Economics Vol. 2 No. 02 (2024): AB-JOIEC
Publisher : Program Studi Ekonomi Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61553/abjoiec.v2i02.249

Abstract

This study aims to examine the role of marketplaces in improving marketing access for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Digital marketplaces have become a crucial channel for MSMEs to expand their market reach and enhance competitiveness amid increasing competition. This research employs a qualitative approach using a literature review method, which involves collecting and studying existing literature from various sources such as journals, articles, websites, and other relevant references. The findings indicate that marketplaces not only facilitate the marketing process but also enhance the visibility of MSME products, expand access to broader markets, and provide access to technologies that support business management. Additionally, this study identifies the challenges faced by MSMEs in utilizing digital platforms, such as limited resources, difficulties in adapting to technology, and intense price competition. Nevertheless, the benefits derived from using marketplaces in MSME marketing are proven to be significant, both in terms of increased sales and business network development. This study is expected to provide insights for MSME actors and digital platforms to optimize marketing potential through marketplaces.
Perkembangan Bisnis Food Trucks Di Kota Lhokseumawe Juliana Putri, Juliana Putri
Lentera: Indonesian Journal of Multidisciplinary Islamic Studies Vol 5 No 1 (2023): Lentera: Indonesian Journal of Multidisciplinary Islamic Studies
Publisher : Program Pascasarjana IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/lentera.v5i1.6029

Abstract

The development of food trucks in the city of Lhokseumawe is increasingly lively with the increasing number of food trucks making business opportunities through food trucks an alternative way of doing business. The formulation of the problem in this research are: 1) How is the influence of capital on the development of the food truck business? 2) How does the location influence the development of the food truck business? This research is a type of field research with a quantitative approach with a sample of 30 people. This study uses a questionnaire with calculations using the liker scale. Based on the results of the study found that the capital and location variables significantly influence the development of the business of food truck traders in the city of Lhokseumawe thus H1 and H2 can be accepted, while for the hypothesized cost is concluded reject H3 and accept H0 because the value obtained is significantly positive while the hypothesis has a significant negative effect. Simultaneously obtained value can be concluded that the H0 accept Ha means that the independent variables (capital, location and cost) jointly affect the dependent variable (Business Development). Affected significantly.
Co-Authors Manurung, Maya