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All Journal EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Dulang: Jurnal Pengabdian Kepada Masyarakat
Nurlita, Febi
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Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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PENGOLAHAN LIMBAH ORGANIK UNTUK PEMBUATAN PUPUK KOMPOS DI DESA KERSIK KECAMATAN MARANGKAYU Sari, Anisa Sasmita; Nurlita, Febi; Bharata, Wira; Wahyuni Arsyad, Annisa; Hijrah, Lailatul
Jurnal Pengabdian Masyarakat Polmanbabel Vol. 4 No. 01 (2024): DULANG : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33504/dulang.v4i01.331

Abstract

This training activity is part of a series of efforts to manage organic waste with the aim of producing compost fertilizer in the Kersik Village area, Marangkayu District. Using participatory research methods, this training documents the main processes in managing organic waste from local sources. The focus includes the natural fermentation techniques used as well as assessing the quality and yield of the compost produced. In addition, this activity considers the active involvement of local communities in implementing environmentally friendly waste management practices. The analysis carried out includes technical aspects of the waste composting process as well as exploration of the social, economic and environmental impacts this initiative has on the welfare of local communities as well as efforts to reduce negative impacts on the environment. By holding this training activity, it is hoped that it can provide useful insights in strengthening sustainable organic waste management strategies in Kersik Village, while also contributing to efforts to maintain the sustainability and welfare of the local community.
Pengaruh Brand Awareness, Brand Image, dan Brand Trust Terhadap Keputusan Pembelian Nurlita, Febi; Arsyad, Annisa Wahyuni
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 3 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i3.6975

Abstract

Ventela is a local shoe brand that is increasingly popular in Indonesia, known for its modern design and superior product quality, as well as affordable prices. This brand has succeeded in attracting the attention of young consumers, especially students and schoolchildren, with comfortable and stylish shoe products. Ventela focuses on developing shoes for everyday use that prioritize a balance between functionality and aesthetics. In the midst of increasingly tight shoe market competition, Ventela strives to strengthen its position and continues to innovate to attract more consumers. This study aims to analyze the effect of brand awareness, brand image, and brand trust on purchasing decisions for Ventela brand shoes among students of the Faculty of Social and Political Sciences, Mulawarman University. Sampling in this study used the purposive sampling method with a sample size of 100 respondents. The testing methods used are instrument testing, classical assumption testing, multiple linear regression analysis testing, and hypothesis testing with the help of the SPSS version 26 application. This research method is quantitative research with data collection through online questionnaire distribution. The results of this study show that (1) brand awareness has a significant positive effect on purchasing decisions, (2) brand image does not have a significant effect on purchasing decisions, and (3) brand trust has a significant effect on purchasing decisions for Ventela shoes and (4) the three independent variables (brand awareness, brand image, and brand trust) simultaneously influence purchasing decisions for Ventela shoes.
Co-Authors Arsyad, Annisa Wahyuni Hijrah, Lailatul Sari, Anisa Sasmita Wira bharata