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All Journal Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Manajemen Kreatif dan Inovasi
Nurfadillah Najwa Faraiddin
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Strategi Pemasaran Yang Dilakukan Oleh Usaha Cemilan Dgilangemil Nurfadillah Najwa Faraiddin; Zuhrinal M. Nawawi
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 1 No. 4 (2023): Desember : Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v1i4.236

Abstract

Marketing strategy is a very important thing for a company to do to develop and improve the quality of its products. This strategy can be carried out by any business, be it a large business, medium business, small business or micro business. In this research the author gave the title 'Analysis of Marketing Strategies Carried Out by Small Businesses'. The purpose of this research is to provide information to readers or entrepreneurs regarding the marketing strategies carried out by the Dgilangemil business. From the research, readers and entrepreneurs can take examples of what the Dgilangemil small business did in developing their business which they started from zero until their business began to be known by many people using the marketing strategy of SWOT Analysis and Marketing Mix. In this research the author used a qualitative descriptive research method. Qualitative research is a research process carried out by observing and investigating a phenomenon that occurs and producing descriptive data. In this research, the author conducted observations, interviews and documentation with the owner of this business, namely Dea Puspita, which was carried out on December 11 2023 at the production site in the city of Langkat.
Peranan Dan Penggunaan Database Dalam Perusahaan Developer PT Arjuna Land City Group Nurfadillah Najwa Faraiddin; Muhammad Irwan Padli Nasution
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 3 (2023): Juli: Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i3.761

Abstract

The database is a collection of data items related to each other and organized based on a certain system or structure. They are stored in computer hardware and software and are used to process data (updated, retrieved, processed by certain calculations and deleted) with a specific purpose. In a database company it is very useful, one of which is PT Arjuna Land City Group. For them the database is very useful for providing information to companies about consumers, marketing, availability of goods, prices, consumer payments, and many others. The purpose of this research is to provide information to readers on the role and use of databases in a company, one of which is PT Arjuna Land City Group, which is in charge of business in the developer sector. The results of this research are the results of my interview with one of the company's employees along with examples from the database they use.
Co-Authors Nasution, Muhammad Irwan Padli Zuhrinal M Nawawi