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All Journal Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi
Futi Hamdiyah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Wacana Multimodal Pada Gambar Iklan Nugget Kanzler Versi Nicholas Saputra Di Instagram Futi Hamdiyah; Khanaya Shalsabilla; Khadavi Khadavi; Mustika Wati Siregar
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 2 No. 2 (2024): Juni : Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v2i2.541

Abstract

This research aims to analyze the multimodality of Nicholas Saputra's version of Kanzler nugget advertising images on Instragram. This research uses a qualitative descriptive method. Data collection techniques in the form of documentation and data sources from Instagram Kanzler's friends describe Nicholas Saputra as Brand Ambrasador. The data analysis technique uses Kress and Leeuwen's theoretical concepts. The results of this research are that by integrating these three aspects, Nicholas Saputra's version of the Kanzler nugget advertisement succeeded in creating a strong visual appeal, conveying the message effectively, and building friendly relationships with consumers.
Co-Authors Khadavi Khadavi Khanaya Shalsabilla Mustika Wati Siregar