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All Journal Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi
Ahmad Dahrul Dalimunthe
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Strategi Marketing Pada Pembiayaan KPRS di Bank Muamalat Kantor Cabang Stabat Ahmad Dahrul Dalimunthe; Waizul Qarni
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 1 (2024): Januari : MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i1.155

Abstract

This study examines the implementation of the marketing strategy for Sharia KPR Bank Muamalat Stabat Branch and the challenges it faces. In this study, primary and secondary data from interviews, observations, and documentation were used in descriptive analysis techniques. The results of the study show that Bank Muamalat disseminates information through various mass media, both print (daily newspapers and magazines) and electronic (radio and television). Billboards, a type of outdoor advertising used by Bank Muamalat, are seen as a good tool to promote outreach.
Co-Authors Waizul Qarni