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All Journal Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Ardhi: Jurnal Pengabdian dalam Negri Jurnal Bisnis Kreatif dan Inovatif Panggung Kebaikan : Jurnal Pengabdian Sosial IPSSJ
Ary Kusmanto
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Skincare Melaui E-Commerce Pada Remaja Musⅼim di Kabupaten Brebes Sri Wiyanti; Ary Kusmanto
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 5 (2024): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i5.828

Abstract

The aim of this research was to examine the impact of infⅼuencer support, and saⅼes advertising materiaⅼ on the purchase choices. The hypothesis posited in this research is that infⅼuencers, and advertising materiaⅼ have a favorabⅼe impact on customer purchase choices skincare products. The research incⅼuded a totaⅼ of 87 respondents who were seⅼected via purposive sampⅼing, specificaⅼⅼy purposive sampⅼing. The data coⅼⅼecting approach invoⅼves the use of questionnaires and the anaⅼysis of data using SPSS. This anaⅼysis incⅼudes doing vaⅼidity tests, reⅼiabiⅼity tests, cⅼassicaⅼ assumption tests, muⅼtipⅼe ⅼinear regression anaⅼysis, and hypothesis testing using t tests, F tests, and R2. The research findings indicate that the independent variabⅼes, nameⅼy Infⅼuencers, have a favorabⅼe impact on purchase choices. Advertising materiaⅼ has a beneficiaⅼ infⅼuence on buying choices. The test resuⅼts indicate that the adjusted R-squared vaⅼue for the independent variabⅼes infⅼuencer, and advertising content on purchasing decisions is 0.577. This suggests that 57.7% of the variation in the purchasing decision variabⅼe can be expⅼained by the independent variabⅼes infⅼuencer, and advertising content. However, 42.3% of the outcome is affected by other factors, such as the quaⅼity of the goods, its ⅼocation, brand, and trust.
Faktor yang Mempengaruhi Keputusan Pembelian Konsumen Skincare Melaui E-Commerce pada Remaja Muslim di Kabupaten Brebes Sri Wiyanti; Ary Kusmanto
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 5 (2024): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i5.842

Abstract

The aim of this research was to examine the impact of infⅼuencer support, and saⅼes advertising materiaⅼ on the purchase choices. The hypothesis posited in this research is that infⅼuencers, and advertising materiaⅼ have a favorabⅼe impact on customer purchase choices skincare products. The research incⅼuded a totaⅼ of 87 respondents who were seⅼected via purposive sampⅼing, specificaⅼⅼy purposive sampⅼing. The data coⅼⅼecting approach invoⅼves the use of questionnaires and the anaⅼysis of data using SPSS. This anaⅼysis incⅼudes doing vaⅼidity tests, reⅼiabiⅼity tests, cⅼassicaⅼ assumption tests, muⅼtipⅼe ⅼinear regression anaⅼysis, and hypothesis testing using t tests, F tests, and R2. The research findings indicate that the independent variabⅼes, nameⅼy Infⅼuencers, have a favorabⅼe impact on purchase choices. Advertising materiaⅼ has a beneficiaⅼ infⅼuence on buying choices. The test resuⅼts indicate that the adjusted R-squared vaⅼue for the independent variabⅼes infⅼuencer, and advertising content on purchasing decisions is 0.577. This suggests that 57.7% of the variation in the purchasing decision variabⅼe can be expⅼained by the independent variabⅼes infⅼuencer, and advertising content. However, 42.3% of the outcome is affected by other factors, such as the quaⅼity of the goods, its ⅼocation, brand, and trust.
Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen pada Bengkel Servis: (Studi Pada PT. AHASS di Kabupaten dan Kota X) Ary Kusmanto
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 1 (2025): Maret : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i1.658

Abstract

Population growth in Indonesia increases the need for transportation, especially motorbikes, which makes the vehicle market more competitive and provides consumers with many choices. Consumers choose motorbikes based on price, after-sales service, quality, fuel efficiency and quality of workshop service. Good workshop service with easy administration and original spare parts will make consumers satisfied, while bad service will make them dissatisfied. Service quality is measured by the provider's ability to meet customer expectations, which influences customer satisfaction. Satisfaction is achieved when the results received are in line with expectations, including product quality, price and after-sales service. With the number of Honda motorbikes increasing and the number of AHASS workshops, competition is getting tougher, forcing organizations to provide high-quality services to attract new customers. The research method used was quantitative with a sample size of 291 customer respondents from the PT service workshop. AHASS. The research results show that service quality and price have a positive and significant effect on consumer satisfaction.
Pendampingan Budaya Kerja 6s dalam Industri Sepatu untuk Meningkatkan Kerapian dan Keselamatan Kerja Luthfiah Nur Fatikha; Ary Kusmanto
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 4 No. 1 (2026): Februari: ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v4i1.1867

Abstract

The implementation of the 6S work culture (Seiri, Seiton, Seiso, Seiketsu, Shitsuke, and Safety) to improve neatness and work safety in the production environment of PT. Adonia Footwear Indonesia has challenges faced, namely a poorly organized work area, lack of attention to cleanliness, and minimal employee discipline in using personal protective equipment. This field experience practice aims to integrate the theory obtained during lectures with real practices in the industrial world, especially in the implementation of the 6S work culture. Using a qualitative descriptive method with a mentoring approach that includes initial observation, interviews, documentation and Literature Study. The results of the activity show that the implementation of 6S has a positive impact on the condition of the work environment. The production area becomes neater and cleaner, employee awareness of the importance of work discipline increases, and the risk of work accidents can be minimized. Therefore, mentoring for the 6S work culture has proven effective in supporting the creation of a productive, safe, and sustainable work environment in the shoe industry sector.
PENGARUH KUALITAS PELAYANAN, PROMOSI, CITRA PERUSAHAAN TERHADAP KEPUTUSAN PEMBELIAN RUMAH PADA PERUM GRIYA SATRIA DAMPYAK KABUPATEN TEGAL Ary Kusmanto
Integrative Perspectives of Social and Science Journal Vol. 2 No. 07 Desember (2025): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perumahan merupakan kebutuhan primer yang penting, tidak hanya sebagai tempat tinggal, tetapi juga sebagai simbol status sosial dan investasi jangka panjang. Permintaan perumahan di Kabupaten Tegal, khususnya Griya Satria Dampyak, menunjukkan dinamika yang perlu dikaji lebih mendalam. Dengan semakin ketatnya persaingan antar pengembang, perumahan seperti Griya Satria Dampyak harus mampu menciptakan keunggulan kompetitif melalui strategi pemasaran yang efektif untuk menarik minat konsumen yang semakin cerdas dalam mengambil keputusan pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan metode purposive sampling, melibatkan 240 responden kepala keluarga yang telah tinggal lebih dari lima tahun di perumahan tersebut. Hasil penelitian menunjukkan bahwa kualitas pelayanan secara parsial tidak berpengaruh signifikan terhadap keputusan pembelian (sig 0,346 > 0,05). Namun, promosi yang menarik, seperti DP ringan, cashback, dan kerja sama KPR, berpengaruh positif terhadap keputusan pembelian. Selain itu, citra perusahaan juga berpengaruh signifikan terhadap keputusan pembelian, dengan reputasi dan kredibilitas developer menjadi faktor penting dalam keputusan berisiko tinggi seperti pembelian rumah. Secara simultan, kualitas pelayanan, promosi, dan citra perusahaan berpengaruh signifikan terhadap keputusan pembelian rumah. Penelitian ini memberikan gambaran bahwa untuk meningkatkan penjualan, pengembang perumahan perlu memperhatikan faktor promosi dan citra perusahaan yang lebih kuat dalam menarik konsumen.
Peran Five-Minute Meeting terhadap Target Output Bagian Sewing Line 34 di PT X Widia Roker; Ary Kusmanto
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 3 No. 1 (2026): Februari: Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v3i1.3073

Abstract

The internship program is part of the implementation of the Independent Learning and Independent Campus (MBKM) policy, which aims to provide students with real-world work experience. This internship report was prepared to analyze the role of the Five-Minute Meeting in achieving output targets for Sewing Line 34 at PT X. The internship was conducted in the Sewing section, where the student worked as a sewing operator. Data collection techniques included direct observation, interviews, documentation, and literature review during the internship. Observations showed that before the routine implementation of the Five-Minute Meeting, production output on line 34 was around 450 units per day, compared to the target of 500 units per day. After the consistent implementation of the Five-Minute Meeting, production output reached and even exceeded the company's target. Based on these results, it can be concluded that the Five-Minute Meeting plays a significant role in improving employee understanding of work targets, employee motivation, and achieving production output for the Sewing section, particularly on line 34, at PT X.
OPTIMALISASI BLENDED LEARNING UNTUK MENINGKATKAN EFEKTIVITAS PEMBELAJARAN PADA MATA KULIAH METODE KUANTITATIF Ary Kusmanto
Integrative Perspectives of Social and Science Journal Vol. 2 No. 07 Desember (2025): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis optimalisasi penerapan blended learning dalam meningkatkan efektivitas pembelajaran pada mata kuliah metode kuantitatif. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Subjek penelitian meliputi dosen dan mahasiswa yang mengikuti pembelajaran metode kuantitatif. Hasil penelitian menunjukkan bahwa penerapan blended learning mampu meningkatkan efektivitas pembelajaran melalui integrasi pembelajaran tatap muka dan pembelajaran berbasis teknologi. Pemanfaatan media digital seperti video pembelajaran, modul elektronik, forum diskusi, dan latihan soal berbasis teknologi membantu mahasiswa memahami konsep metode kuantitatif yang bersifat kompleks. Selain itu, penerapan blended learning juga meningkatkan motivasi belajar, partisipasi, dan kemandirian mahasiswa dalam proses pembelajaran. Namun demikian, terdapat beberapa hambatan dalam implementasinya, seperti keterbatasan infrastruktur teknologi, akses internet, serta kesiapan dosen dan mahasiswa dalam memanfaatkan teknologi pembelajaran. Oleh karena itu, diperlukan strategi optimalisasi melalui peningkatan kompetensi digital dosen, pengembangan media pembelajaran yang interaktif, serta dukungan infrastruktur teknologi dari institusi pendidikan. Dengan penerapan strategi yang tepat, blended learning dapat menjadi model pembelajaran yang efektif dalam meningkatkan kualitas pembelajaran metode kuantitatif di perguruan tinggi.
PENGARUH KOMPETENSI DIGITAL TERHADAP KINERJA OPERATOR SEKOLAH DASAR DALAM PENGELOLAAN SISTEM INFORMASI PENDIDIKAN DENGAN LITERASI DIGITAL DAN MOTIVASI KERJA SEBAGAI VARIABEL MEDIASI Ary Kusmanto
Integrative Perspectives of Social and Science Journal Vol. 3 No. 01 Januari (2026): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi informasi mendorong transformasi digital dalam pendidikan melalui sistem informasi seperti Dapodik dan EMIS untuk meningkatkan efisiensi dan akurasi administrasi. Keberhasilan sistem tersebut sangat bergantung pada kemampuan operator sekolah dalam mengelola data. Namun, masih terdapat kendala seperti keterbatasan kemampuan teknologi, kurangnya pelatihan digital, dan kompleksitas sistem yang digunakan. Penelitian ini bertujuan menganalisis pengaruh kompetensi digital terhadap kinerja operator sekolah dengan literasi digital dan motivasi kerja sebagai variabel mediasi. Metode yang digunakan adalah penelitian kuantitatif dengan pendekatan explanatory research terhadap 154 operator SD di Kabupaten Tegal menggunakan teknik sampel jenuh. Data dikumpulkan melalui kuesioner Google Form dan dianalisis menggunakan SmartPLS 3. Hasil penelitian menunjukkan bahwa kompetensi digital berpengaruh signifikan terhadap kinerja operator baik secara langsung maupun melalui literasi digital dan motivasi kerja.
Co-Authors Luthfiah Nur Fatikha Sri Wiyanti Widia Roker