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Analisis Faktor-Faktor Yang Mempengaruhi Perilaku Kepatuhan Masyarakat Penerima Sertipikat Ptsl “Non PBB” Terhadap Pembayaran Pajak Bumi Dan Bangunan Di Kelurahan Girian Indah Tawaluyan, Marthen Hansen; Katiandago, Theodora Maulina; Kepel, Rene Charles
AGRI-SOSIOEKONOMI Vol. 19 No. 1 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (255.194 KB) | DOI: 10.35791/agrsosek.v19i1.46894

Abstract

This research aims to analyzed the factors that affected the compliance behavior of the PTSL certificate recipients that have not who are not yet compliant in fulfilling their responsibility in paying property tax. This research was conducted in July till September 2022. The research method used in this research is Quantitative research. The results of the hypothesis by using the multiple regression linear formula showed that 1) The understanding regarding taxation does not significantly affected the compliance of PTSL certificate recipients in paying property tax in Girian Indah. Whether the people of Girian Indah understand about taxation does not causing meaningful impact for them to comply; 2) The awareness of paying taxes has a positive and significant impact to the PTSL certificate recipients compliance in paying property tax in Girian Indah. The higher the awareness of the taxpayer the higher the compliance of the people to pay their property tax; 3) Income has positive and significant effect to the compliance behavior of the PTSL certificate recipients in paying their property tax in Girian Indah. The higher the income of the taxpayer the higher the obedience of the people of Girian Indah to pay their property tax; 4) The quality of service has a positive and significant impact to the compliance behavior of the PTSL certificate recipients to pay their property tax in Girian Indah. The better the service provided by the tax officer, the higher the level of taxpayer compliance in paying property tax; 5) tax sanctions have a positive and significant effect on the compliance of PTSL certificate recipients in paying property tax in Girian Indah. The higher the tax sanctions given to taxpayers, the more obedient taxpayers will be in paying property tax.
Penerapan Bauran Pemasaran 7P Pada Manarou Souvenir Di Kota Manado Maramis, Rosalina Yohana; Waney, Nordy Fritsgerald Lucky; Katiandago, Theodora Maulina
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.51102

Abstract

This study aims to identify the application of the 7p marketing mix to Manarou Souvenir in the city of Manado. This research was conducted for 3 months from April to July 2023. The data used in this study were primary data and secondary data. Primary data obtained from direct interviews with business owners and consumers. Meanwhile, secondary data was obtained from literature and literature studies via the internet to access articles from various scientific journals and theses from other universities related to this research topic, particularly regarding Marketing Mix. The results of the study with the results of the analysis using a Likert scale on the Implementation of the 7P Marketing Mix in Manado City Manarou Souvenirs with an overall ideal score of 1.050 means that consumers agree that the 7P marketing mix has been implemented by Manarou Souvenirs.