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All Journal Jurnal Ilmiah Edunomika (JIE) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Novedliani, Riztrya
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Dark Tourism as a Tourism and Culture Development Strategy in Indonesia Wailmi, Khil; Mahmudin, Tono; Novedliani, Riztrya; Randi, Randi; Samaduri, Lutpi
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.6054

Abstract

This research aims to (1) determine the potential for tourism and dark tourism culture in Indonesia; (2) knowing the strategy for developing tourism and culture through dark tourism. This research uses descriptive qualitative research. The data sources used in this research were obtained from books, websites and literature related to dark tourism as a tourism and culture development strategy in Indonesia. The analysis used in this research is SWOT analysis. The results of this research show that (1) the development of the attraction of dark tourism in Indonesia has great potential. Indonesia has a lot of dark tourism with historical and cultural values that attract tourists; (2) strategies for developing tourism and culture through dark tourism include marketing planning for dark tourism as tourism and culture, creating a dark tourism concept, collaborating with tourism agencies and private parties to support dark tourism, and education and promotion of dark tourism programs.
Strategi Pemasaran Digital Dalam Mengatasi Persaingan Bisnis Octivaningsih, Arum Rakhmasari; Novedliani, Riztrya; Muslimin, Mohammad; Ma'sum, Hadiansyah; Wahyuni, Ritna
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4157

Abstract

The purpose of this study is to determine the effectiveness of digital marketing strategies in overcoming business competition. This research approach collects data through literature studies, which involve reading literature from various sources including books, articles, journals and reports using qualitative and deductive approaches. The findings in this study are that digital marketing strategies are effective strategies to overcome increasingly tight business competition. By optimizing SEO, social media marketing, content marketing, paid advertising, email marketing, retargeting and remarketing, as well as performance analysis and measurement, a company can win the competition in today's digital era. Companies that are able to adapt to digital trends and use the right marketing strategies will have a competitive advantage and be able to survive in a dynamic market.
DIGITALISASI DESTINASI SEBAGAI STRATEGI PENGEMBANGAN PROMOSI PARIWISATA DI INDONESIA Ichsan, Reza Nurul; Laratmase, Paulus; Novedliani, Riztrya; Utami, Eva Yuniarti; Mahmudin, Tono
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13318

Abstract

Abstrak Digitalisasi destinasi menjadi subjek utama dalam penelitian ini. Pendekatan penelitian ini mengumpulkan data melalui studi literatur, yang melibatkan pembacaan literatur dari berbagai sumber termasuk buku, jurnal dan laporan dengan menggunakan pendekatan kualitatif dan deduktif. Temuan penelitian ini bahwa ada beberapa teknologi digitalisasi yang dapat memudahkan dalam mempromosikan pariwisata di Indonesia, di antaranya yaitu teknologi e-commerce, teknologi Marketplace, teknologi sosial media, teknologi aplikasi chatting, teknologi virtual reality, teknologi cloud, teknologi komputasi paralel, dan sistem informasi geografis (SIG). Selain itu, ada juga beberapa program yang dapat dimanfaatkan untuk melakukan promosi pariwisata yaitu podcast, pelatihan pemasaran online, e-bulletin, dan pose. Adapun empat bauran promosi yang biasa digunakan sebagai strategi promosi pariwisata di Indonesia yaitu periklanan, promosi penjualan, penjualan pribadi, dan hubungan masyarakat. Kata Kunci: Digitalisasi Destinasi, Promosi, Pariwisata
Co-Authors Arum Rakhmasari Octivaningsih, Arum Rakhmasari Ma'sum, Hadiansyah Mahmudin, Tono Mohammad Muslimin Paulus Laratmase Randi, Randi Reza Nurul Ichsan Ritna Wahyuni Samaduri, Lutpi Utami, Eva Yuniarti Wailmi, Khil