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All Journal Jurnal Wacana Ekonomi UPMI Proceeding Series Journal
Sembiring, Sunardi
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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CRIMONOLOGICAL STUDY OF THE CRIME OF THEFT IN AGRIGING CIRCUMSTANCES: KAJIAN KRIMONOLOGI TERHADAP TINDAK PIDANA PENCURIAN DALAM KEADAAN MEMBERATKAN Sembiring, Sunardi
UPMI Proceeding Series Vol. 1 No. 01 (2023): Ed.01
Publisher : LPPM UPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55751/ups.v1i01.20

Abstract

Tindak pidana pencurian dengan pemberatan termasuk pencurian istimewa, maksudnya suatu pencurian dengan cara tertentu dan dalam keadaan tertentu sehingga bersifat lebih berat dan diancam dengan hukuman yang lebih yang dapat menimbulkan kerugian dan penderitaan terhadap korban kejahatan. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis tentang faktor penyebab tindak pidana pencurian dalam keadaan memberatkan. Jenis penelitian ini adalah normatif dengan pendekatan perundang undangan. Data yang dipakai adalah data sekunder yang terdiri dari bahan hukum primer dan sekunder. Faktor penyebab tindak pidana pencurian dalam keadaan memberatkan adalah karena faktor ekonomi, pendidikan, keluarga, lingkungan, kelalaian korban dan lemahnya penegakan hukum. Untuk itu disarankan agar anggota masyarakat tidak melakukannya karena sangat merugikan orang lain dan ancaman hukumannya juga cukup berat. Selain itu masyarakat juga harus lebih berhati-hati dan waspada.
The Impact of Television Advertising and Sales Promotion on Generation Z Consumers’ Purchase Intention for Product X Sachet in the Greater Malang Area Kusuma , Made Budiramdani; Sembiring, Sunardi
Jurnal Wacana Ekonomi Vol 25 No 1 (2025): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v25i1.43274

Abstract

This study aims to analyze the influence of television advertising and sales promotion on the purchase interest in HiLo Sachet products among Generation Z consumers in the Greater Malang area. The research employs a quantitative approach using a survey method involving 402 respondents selected through purposive sampling. Data were analyzed using multiple linear regression to examine the effect of each variable. The findings indicate that both television advertising and sales promotion have a positive and significant influence on purchase interest, with a simultaneous contribution of 94.4%. These results suggest that an integrated marketing communication strategy, particularly the combination of persuasive advertising messages and attractive sales promotion programs, is highly effective in shaping purchase interest among Generation Z consumers. This study provides managerial implications for strengthening marketing strategies in the FMCG sector, especially in enhancing consumer appeal and driving purchase decisions among young consumers.
Co-Authors Kusuma , Made Budiramdani