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All Journal El-Mujtama: Jurnal Pengabdian Masyarakat Eastasouth Journal of Impactive Community Services Jurnal Pengabdian Masyarakat Berkarya De Facto: Journal of international multidisciplinary sciences
Siswanto, Abdul Harif
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Pendampingan dan Edukasi tentang Komunikasi Efektif untuk Pelestarian Lingkungan dan Pemilahan Sampah kepada Anak: Penyuluhan tentang Komunikasi Efektif untuk Pelestarian bagi Warga sekitar RPTRA Flamboyan, Tebet, Jakarta Selatan A. Soemardjo, Herta; Liana, Chendi; Siswanto, Abdul Harif
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 4 No 2 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i2.6353

Abstract

Household waste pollution remains a common problem. Various efforts have been made by government and non-governmental institutions to contribute to tackling household waste. Not only waste banks, but now many institutions offer services to accommodate recyclable or reusable waste. Environmental care campaigns are one effort to convey information or ideas about the importance of protecting and preserving the environment we live in, namely the earth. The mentoring method was carried out by providing and explaining materials, questions and answers (discussions) as well as providing examples regarding environmental sustainability education and waste management which was conducted on August 21, 2023 located at the Flamboyan RPTRA, Menteng Dalam Village, Tebet District, South Jakarta. The activity was held by the PKM team from Sahid University with 14 RPTRA residents and 2 people from the local village. The PKM team consisted of 3 lecturers and 5 students providing campaign materials and examples. The results of this activity are that online materials have been provided on effective communication for environmental campaigns and waste management by the Communication lecturers team from Sahid University. Furthermore, examples of how to convey campaigns were submitted by PKM students. At the end of the event the PKM team also asked participants about their impressions after participating in the mentoring. Good impressions were obtained that participants became more aware of effective ways to communicate with children regarding environmental conservation and waste sorting
PELATIHAN TEKNIK PENGEMASAN DAN PROMOSI PEMASARAN PRODUK PADA KELOMPOK PEMBUAT KUE CAMILAN RANCHO INDAH JAKARTA SELATAN Siswanto, Abdul Harif; Haniza, Nurul
Jurnal Pengabdian Masyarakat Berkarya Vol. 2 No. 01 (2023): Jurnal Pengabdian Masyarakat Berkarya
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/berkarya.v2i01.504

Abstract

Kegiatan Pengabdian Kepada Masyarakat (PKM) ini dilatarbelakangi oleh minimnya pengetahuan teknik pengemasan dan pemasaran produk (kue) pelaku usaha rumahan (usaha mikro). Kegiatan PKM bertujuan memberikan pelatihan kepada kelompok pembuat kue tentang teknik pengemasan dan promosi pemasaran produk (kue) sehingga layak jual dan diminati pembeli. Metode kegiatan PKM dilakukan dalam bentuk pelatihan dengan memberikan materi tentang pembuatan produk yang sehat dan menarik, teknik pengemasan produk, dan teknik pemasaran produk yang sederhana dan murah. Hasil penelitian menggambarkan kue camilan (keripik pisang, keripik singkong, dan lainnya) merupakan produk usaha rumahan, diproduksi dengan peralatan sederhana, disajikan tanpa atau dengan kemasan plastik ala kadarnya, dijual di warung-warung kecil atau di pinggir jalan dengan menggunakan meja atau gerobak dorong tanpa kemasan dan tanpa teknik promosi pemasaran. Hasil pelatihan teknik pengemasan dan promosi pemasaran produk pada kelompok pembuat kue camilan Rancho Indah Jakarta Selatan menunjukkan adanya peningkatan kemampuan pelaku usaha dalam teknik pengemasan kue dan teknik promosi pemasaran produk yang berdampak pada peningkatan kepercayaan konsumen dan prosfek penjualan produk yang lebih baik.
MEDIA MASSA ONLINE DAN KESADARAN SOSIAL GENERASI MILENIAL Siswanto, Abdul Harif; Haniza, Nurul; Rosyad, Achmad
DE FACTO : Journal Of International Multidisciplinary Science Vol 1 No 02 (2023): DE FACTO : Journal Of International Multidisciplinary Sciences
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/defacto.v1i02.779

Abstract

Online mass media that is presented online on the internet website is the "third generation" mass media after printed media, and electronic media. Technically / physically, online mass media is teleco- mmunications and multimedia-based media. The presence of online mass media accompanied by the rapid development of communication and information technology, such as Gadget, a mobile electronic device that can be used to access internet network sites around the world, allows users to obtain various information easily and quickly. The study aims to look at the correlation of online mass media and social awareness of the millennial generation. This explanatory survey method with accidental sampling technique was conducted on MiNews online media with a total sample of 95 readers aged 15 to 35 years (millennial generation). The results showed that MiNews online media coverage received considerable attention and was positively perceived by the millennial generation. Correlation analysis using a linear regression equation model shows that exposure to online media messages has a positive effect on the social awareness of the millennial generation.
Pelatihan Pembuatan Rencana Penggunaan Komunikasi Pemasaran Digital Bagi Umkm Di Kecamatan Tebet Liana, Chendi; Bilqis, Fatimah; Rafi’i, Rafi’i; Siswanto, Abdul Harif
Eastasouth Journal of Impactive Community Services Vol 3 No 03 (2025): Eastasouth Journal of Impactive Community Services (EJIMCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejimcs.v3i03.397

Abstract

Keberlanjutan dan daya saing usaha sangat bergantung pada strategi komunikasi pemasaran yang komprehensif dan adaptif terhadap perkembangan teknologi. Komunikasi pemasaran digital menjadi sarana utama dalam membangun hubungan antara produk dan konsumen, serta meningkatkan kesadaran merek dan penjualan, khususnya bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM). Namun, banyak UMKM masih menghadapi tantangan dalam mengelola komunikasi digital secara efektif, terutama dalam menghadapi dinamika Revolusi Industri 4.0, kompleksitas pasar digital, perubahan tren, dan tuntutan customer experience. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas UMKM di Kecamatan Tebet melalui pelatihan dan pendampingan dalam merancang perencanaan strategi komunikasi pemasaran digital. Metode pelaksanaan meliputi sosialisasi kebutuhan, pelatihan teknis pembuatan konten dan penjadwalan, pemanfaatan media digital interaktif, serta evaluasi dan pendampingan berkelanjutan. Hasil kegiatan menunjukkan bahwa pendekatan ini mampu meningkatkan pemahaman dan keterampilan UMKM dalam mengelola komunikasi pemasaran digital secara mandiri dan berkelanjutan.
Co-Authors A. Soemardjo, Herta Bilqis, Fatimah Chendi Liana, Chendi Haniza, Nurul Rafi’i, Rafi’i Rosyad, Achmad