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All Journal Da'watuna: Journal of Communication and Islamic Broadcasting
Tanjung, Doni Sabdan
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Religion Education Languange, Linguistic, Communication & Media Social Sciences

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Perilaku Penelusuran Informasi Mahasiswa Dalam Pemanfaatan Media Video Online dengan Pendekatan Uses and Gratification Purwaningtyas, Franindya; Yanti, Juni; Tanjung, Doni Sabdan; Pulungan, Rizki Abdi; Baihaqy, Thoyyib
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 3 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (721.834 KB) | DOI: 10.47467/dawatuna.v3i3.3029

Abstract

This study aims to describe information seeking behavior through online video media by students of the Faculty of Letters, University of North Sumatra and the information needs of students of the Faculty of Computer Science and Information Technology, University of North Sumatra with the Uses and Gratification Approach through online video media. This research uses a quantitative approach with a descriptive study type. The research data is in the form of analysis results regarding information seeking behavior through online video media and information needs with the Uses and Gratification approach through online video media. Based on the research results, it is concluded as follows. First, students of the Faculty of Computer Science and Information Technology are able to search for information through online video media with coherent stages, namely starting, chaining, browsing, monitoring, differentiating and extracting. Second, students are able to meet information needs with the Uses and Gratification approach starting from cognitive needs, affective needs, personal integration needs, social integration needs and escape needs. Keywords: Behavior, Information Retrieval, Online Media
Co-Authors Baihaqy, Thoyyib Pulungan, Rizki Abdi Purwaningtyas, Franindya Yanti, Juni