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This Author published in this journals
All Journal Da'watuna: Journal of Communication and Islamic Broadcasting
Sandy M., Bagus Kurnia
Unknown Affiliation
Religion Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Kampanye di Instagram dengan Penggunaan Kain Tradisional pada Gen Z Sandy M., Bagus Kurnia; Claretta, Dyva
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.4003

Abstract

This study aims to find out whether the #BerkainituKeren campaign carried out by the Pemuda Berkain Surabaya has a significant influence on the use of traditional fabrics in generation z followers of the Instagram account @pemudaberkain.sub. This study uses quantitative methods to determine causal relationships or is called association-correlation type research. The sampling technique uses simple random sampling using Google Forms in the data collection process. Data processing is done with the help of SPSS and Microsoft Excel. Based on the results of the study concluded that the #BerkainituKeren campaign had a significant influence on the use of traditional cloth in generation z on Instagram @pemudaberkain.sub. Keywords: campaign; use of tradisional fabrics; Pemuda Berkain Surabaya; generation z
Co-Authors Dyva Claretta