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All Journal JURNAL MEDIA INFORMATIKA BUDIDARMA PREDATECS: Public Research Journal of Engineering, Data Technology and Computer Science
Afifah, Tiara Afrah
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Engineering

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Penerapan Algoritma K-Means Menggunakan Model LRFM Dalam Klasterisasi Nilai Hidup Pelanggan Afifah, Tiara Afrah; Novita, Rice; Ahsyar, Tengku Khairil; Zarnelly, Zarnelly
JURNAL MEDIA INFORMATIKA BUDIDARMA Vol 8, No 2 (2024): April 2024
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/mib.v8i2.7605

Abstract

In implementing customer relationship management, there are still many companies that have not utilized CRM optimally as part of their business strategy. As is the case with UD Sandeni. UD Sandeni still has problems in managing its relationships with customers because UD Sandeni does not fully understand the difference between customer information that is profitable and unprofitable for the company's sustainability. UD Sandeni has used a system to manage customer transaction data. However, this system is only used to calculate profits and create bookkeeping for registered agents so that UD Sandeni does not have an in-depth understanding of the characteristics of its customers. To overcome this problem, the solution that can be applied is to use customer grouping techniques, such as clustering. Customer transaction data is processed using a clustering process with K-Means and LRFM. Test the validity of cluster results using DBI and calculate CLV values using AHP weights to produce cluster rankings. The results of this research obtained customer clustering which consists of 2 segments, namely cluster 1 which has the highest CLV value of 0.3171156 with a total of 298 customers and includes the High Value Loyal Customers segmentation, and cluster 2 with a CLV value of 0.1434054 with a total of 72 customers. which is included in the segmentation of uncertain new customers (uncertain lost customers).
Text Classification of Translated Qur'anic Verses Using Supervised Learning Algorithm Ananda, Dhea; Nurhidayarnis, Syahida; Afifah, Tiara Afrah; Ramadhan, Muhammad Anang; Mahendra, Ilvan
Public Research Journal of Engineering, Data Technology and Computer Science Vol. 1 No. 2: PREDATECS January 2024
Publisher : Institute of Research and Publication Indonesia (IRPI).

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/predatecs.v1i2.870

Abstract

The Quran, comprising Allah's absolute divine messages, serves as guidance. Although reading the Quran with tafsir proves beneficial, it may not offer a comprehensive understanding of the entire message conveyed by the Al-Quran. This is due to the Quran addressing diverse topics within each surah, necessitating readers to reference interconnected verses throughout the entire chapter for a holistic interpretation. However, given the extensive and varied verses, obtaining accurate translations for each verse can be a complex and time-consuming endeavor. Therefore, it becomes imperative to categorize the translated text of Quranic verses into distinct classes based on their primary content, utilizing Fuzzy C-Means, Random Forest, and Support Vector Machine. The analysis, considering the obtained Davies-Bouldin Index (DBI) value, reveals that cluster 9 emerges as the optimal cluster for classifying QS An-Nisa data, exhibiting the lowest DBI value of 4.30. Notably, the Random Forest algorithm demonstrates higher accuracy compared to the SVM algorithm, achieving an accuracy rate of 66.37%, while the SVM algorithm attains an accuracy of 50.56%.
Co-Authors Ahsyar, Tengku Khairil Ananda, Dhea Mahendra, Ilvan Nurhidayarnis, Syahida Ramadhan, Muhammad Anang Rice Novita Zarnelly Zarnelly