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All Journal Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) IIJSE
Arifin, Nanda Nur Humairoh
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Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Penerapan Strategi Pemasaran Digital Untuk Meningkatkan Penjualan Produk Umkm Pada Kelurahan Blitar Nuruddin Islam, Muchammad; Indarto, Glenn Anggoro Pranana; Rohani, Choirina Kamilia; Arifin, Nanda Nur Humairoh; Sahdan, Muhammad Arlyen; Witjaksono, Gideon Setyo Budi
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 2 No 3 (2023): Juni : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jppmi.v2i3.677

Abstract

Marketing strategy is a form of a company's plan in the marketing field to obtain optimal results. Information technology is becoming an integral part of all fields, profit or non-profit. Education, banking, government, art, telecommunications, law, and tourism all use information technology in some capacity. MSMEs in Blitar Village have problems in the application of digital marketing so that there needs to be a solution to these problems. The methods used are observation, interviews, focus group discussions, and demonstrations. The result of this activity is the delivery of material on the application of digital marketing such as the definition of digital marketing, examples of digital marketing, the impact of digital marketing, and a tutorial session on the use of e-commerce. The response from the Blitar Village MSME players who were also the audience was very positive and they intended to learn to apply digital marketing as soon as possible.
Business Development Strategy Using SWOT Analysis at Pentol Boska in Sidoarjo Regency Arifin, Nanda Nur Humairoh; Dwiridotjahjono, Jojok
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5695

Abstract

Strategy can encourage companies to consider the future to shape it proactively, so it is very important to see market opportunities in a business to grow. The purpose of this study was to determine the business development strategy using SWOT analysis on Pentol Boska in Sidoarjo Regency. The method used in this research is descriptive research with a qualitative approach. Sources of data were taken in this study through interviews, observation, and documentation. From this study, it resulted in the SWOT analysis quadrant in the IFAS matrix resulted in a higher strength score value (strength) than a lower weakness score value. Meanwhile, the EFAS matrix produces a higher score value of opportunities (opportunities) than a lower score value of threats (threats), so the SWOT diagram is in quadrant 1 with a score of 1.64 > 0.71. This situation is a favorable opportunity for the Pentol Boska business, where the strategy used supports an aggressive strategy for various opportunities and strengths that have been identified.
Co-Authors Indarto, Glenn Anggoro Pranana Jojok Dwiridotjahjono Nuruddin Islam, Muchammad Rohani, Choirina Kamilia Sahdan, Muhammad Arlyen Witjaksono, Gideon Setyo Budi