Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) IIJSE
Pratama, Rifqi Agata Geovani
Unknown Affiliation
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : IIJSE

 1 
Analysis of Marketing Mix Strategies in Increasing Sales Volume of Tempong Food Stall Surabaya Pratama, Rifqi Agata Geovani; Prabowo, Budi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5635

Abstract

This study aims to identify the marketing strategies used by Kedai Tempong Surabaya to increase sales volume. The sampling method was carried out purposively by evaluating the implementation of the 7P marketing mix strategy (product, price, place, promotion, people, physical evidence, process). This study was analyzed using a qualitative descriptive approach and SWOT analysis (Strength, Weakness, Opportunity, Threat). SWOT analysis is used to assess the company's internal strengths and weaknesses as well as opportunities and threats from the external environment. With SWOT analysis, several alternative effective decision-making strategies can be produced. The results showed that Kedai Tempong Surabaya has an internal strength of 2.25, weaknesses of 0.71, opportunities of 1.53, and threats of 1.33. Based on the SWOT analysis diagram, Kedai Tempong Surabaya is in quadrant 1, which supports an aggressive growth strategy (growth-oriented strategy) to increase sales turnover.
Co-Authors Alhamdany, Savi Nadine Assalma Amin, Muhammad Arya Baharudin Budi Prabowo Farastutie, Innike Fitra Rachman, Thoriq Firmansyah