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All Journal Journal of Digital Business and Innovation Management
Rohmah, Fadia Nur
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Decision Sciences, Operations Research & Management Library & Information Science

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ANALISIS IMPLEMENTASI DATA SECURITY, INTENTION FOR COMPLIANCE, DAN KERANGKA COBIT DI PERUSAHAAN: TINJAUAN LITERATUR SISTEMATIS Rohmah, Fadia Nur; Erliana, Siska; Aisy Su'udi, Abyan Haq; Asrar, Mohammad Masdarul
Journal of Digital Business and Innovation Management Vol. 2 No. 1 (2023): June 2023
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdbim.v2i1.53366

Abstract

One way to protect organizational data is to comply with security standards set by regulations and industry standards. The purpose of this compliance is to ensure that the organization meets the security requirements set by the competent authorities and avoids the risk of penalties or sanctions for breaches of privacy and data security. COBIT (Control Objectives for Information and Related Technology) is an IT management framework used by organizations to ensure that data security and privacy are well maintained. The purpose of this research is to find out the forms of implementation of data security management, intention for compliance with the COBIT framework in companies over the last 10 years. This research is expected to provide a scientific contribution to the direction of research in the field of data security management and provide managerial contributions regarding the urgency and challenges of COBIT implementation as part of good IT governance.
Examining the Impact of User Experience, Electronic Word of Mouth, and Brand Trust on Purchase Intention among Generation Z Consumers of Local Skincare Products via TikTok Shop in Indonesia Rohmah, Fadia Nur; Andarini Indarwati, Tias
Journal of Digital Business and Innovation Management Vol. 4 No. 2 (2025): December 2025-Article in Press
Publisher : Universitas Negeri Surabaya

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Abstract

This study aims to examine the influence of user experience, electronic word of mouth (eWOM), and brand trust on the purchase intention of Generation Z consumers of local skincare products via TikTok Shop in Indonesia. The “Doctor Detective” phenomenon highlights the importance of active ingredient transparency and digital reviews, with eWOM playing a key role in shaping consumer perception and trust. Within the social commerce framework of TikTok Shop, user experience includes ease of navigation, visual appeal, and emotional engagement. As active and critical digital consumers, Gen Z increasingly relies on community-based recommendations. Guided by the Theory of Planned Behavior (TPB), this research offers strategic insights for local skincare brands to enhance user experience, strengthen brand trust, and leverage eWOM to effectively drive purchase intention in the digital.
Co-Authors Aisy Su'udi, Abyan Haq Andarini Indarwati, Tias Asrar, Mohammad Masdarul Erliana, Siska