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All Journal Buguh: Jurnal Pengabdian Kepada Masyarakat Jurnal Agricultural Biosystem Engineering
Lani, Lisa May
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Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Education Engineering Environmental Science Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Social Sciences

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PELATIHAN DIGITAL MARKETING DALAM UPAYA MEMPERLUAS PASAR PRODUK OLAHAN UMKM DAN KELOMPOK WANITA TANI Vayza Aurelia Putri; Tarmizi, Toni; Lani, Lisa May; Salsabila, Wanda Monica Putri; Turnip, Sartika Margaretta; Daniswara, Evan Luthfy; Abdillah, Ahmad Fajar
BUGUH: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 3 No. 4 (2023): Desember 2023
Publisher : Badan Pelaksana Kuliah Kerja Nyata Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/buguh.v3n4.2165

Abstract

Perkembangan dunia digital semakin cepat,membuat strategi promosi berubah dari yang semula konvensional menjadi modern melalui peran digital. Bisnis harus dapat mengadopsi perkembangan saat ini untuk kegiatan promosi melalui media sosial. Pemasaran online adalah kegiatan dalam mempromosikan produk dengan penggunaan teknologi elektronik dalam bentuk teknologi informasi untuk menjalankan serangkaian proses bisnis yaitu kegiatan transaksi, meningkatkan permintaan,dan melayani konsumen dengan layanan digital tanpa bertemu langsung (Saifuddin, 2020). Namun sayangnya penerapan digital marketing belum diterapkan dengan masif oleh UMKM di Pekon Tanjung Jati. Penulisan artikel ini bertujuan untuk membantu masyarakat UMKM atau Kelompok Wanita Tani (KWT) dalam menyelesaikan masalah-masalah yang dihadapi dalam upaya mengembangkan usaha, mulai dari aspek produksi maupun manajemen usaha hingga yang terutama adalah dalam segi pemasaran berbasis digitalisasi UMKM, yang diharapkan akan menciptakan kemandirian secara ekonomi dan meningkatknya pendapatan usaha mereka. Penulisan artikel ini menggunakan pendekatan kualitatif dengan model survey dengan wawancara kepada masing-masing UMKM di Pekon Tanjung Jati.
Proses Pengeringan Daun Tarum (Indigofera zollingeriana) Menggunakan Alat Pengering Hybrid Lani, Lisa May; Suharyatun, Siti; Kuncoro, Sapto; Warji, Warji
Jurnal Agricultural Biosystem Engineering Vol 3, No 3 (2024): September 2024
Publisher : abe.fp.unila.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jabe.v3i3.9944

Abstract

.  Tarum (Indigofera zollingerina) is a land plant belonging to the Leguminosa family. This plant grows widely in Sumatra and Java. Tarum leaf flour contains crude protein, crude fat or ether extract and crude fiber. Tarum leaf flour contains mineral content, namely Ca, P, Mg and complete amino acids and is almost the same as soybean meal. The population of beef cattle and goats in Indonesia is currently continuing to increase, it is recorded that the population of beef cattle in Indonesia in 2022 will be around 18,061,000 heads and 19,397,960 goats spread throughout Indonesia.  Where is the data on the population of beef cattle and goats increased compared to the previous year (2021) which was only 18,053,710 head of cattle and 19,229,067 head of goats. The use of hybrid dryers is an effective choice for drying Tarum leaves. Testing materials using electricity and solar energy (hybrid) was carried out for 8 hours. Testing materials using an oven was carried out for 6 hours. Tests using direct solar energy (traditional) were carried out drying for 12 hours. Proximate analysis is one way that has often been used to determine the value of nutrient content in raw materials or food. From the results of testing the proximate content of Tarum leaf flour using a hybrid dryer obtained; moisture content 10.52%, protein 22.47%, fat 11.69%, fiber 8.75%, ash content 10.70% and BETN 35.87%. Drying using oven obtained; moisture content 10.98%, protein 17.54%, fat 12.87% fiber 6.78%, ash content 9.72% and BETN 42.11%. Drying using direct solar energy (traditional) obtained; moisture content 12.31%, protein 18.54%, fat 8.64%, fiber 8.54%, ash content 14.27% and BETN 37.7%. Keywords:  Drying, Hybrid, Proximate Test, Tarum.
Co-Authors Abdillah, Ahmad Fajar Daniswara, Evan Luthfy Kuncoro, Sapto Salsabila, Wanda Monica Putri Siti Suharyatun Tarmizi, Toni Turnip, Sartika Margaretta Vayza Aurelia Putri Warji Warji