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RELIGIOUS COMMODIFICATION: THE PERFORMANCE OF ‘USTĀDHA HALIMAH AL-ALAYDRUS’ ON DAKWAH STAGE IN TARGETING INDONESIAN AUDIENCES Harahap, Mariati Aprilia
Proceeding International Seminar of Islamic Studies INSIS 6 (February 2024)
Publisher : Proceeding International Seminar of Islamic Studies

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Abstract

This study explains the religious commodification aspect that has attracted many female audiences in Indonesia. Female preachers such as Sharīfa Halimah have commodified religion into more attractive and persuasive products. This paper analyzes factors that led her to become an influential preacher among her female listeners—born genealogically related to the Prophet Muhammad and her pious ancestors, having good rhetorical skills in persuading the audiences, and inheriting the magnet of Tarim have led her to become an influential Muslima saint figure  in Indonesia. The use of relevant infrastructures supporting her callings to Islam, such as Instagram and YouTube channels, tends to be viral among young Indonesians. All these social media have become practical tools to spread the messages of Islam among Indonesians, especially the female youth generations. This study uses qualitative research analysis, including participatory observation, textual analysis, and interviews, to support the remark. Some secondary data was also acquired from her writing books and recorded videos from YouTube and Instagram channels. The result found that her blood relationship with the Prophet, the way she talks in a moderate, polite, and persuasive manner, and a graduate of Tarim school have led her to become an influential, famous preacher in Indonesia.
The Sound of Salvation: Voice, Gender, and the Sufi Mediascape in China (Guangtian Ha) Harahap, Mariati Aprilia
Islamic Studies Review Vol. 3 No. 2 (2024)
Publisher : Universitas Islam Internasional Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56529/isr.v3i2.328

Abstract

The Sound of Salvation: Voice, Gender, and the Sufi Mediascape in China (Guangtian Ha). New York: Columbia University Press, 2022. Guangtian Ha completed 'The Sound of Salvation: Voice, Gender, and the Sufi Mediascape in China’ while undertaking his Ph.D. dissertation for Columbia University. As an anthropologist who conducted ethnographic research, he was mired in uncompleted fieldwork. When writing this book in 2021, he remarked that the COVID-19 global pandemic was in its second year, leading to the deaths of over half a million people in the United States and an unknown number in China, where the total number of deaths has been kept secret by the government. Even before the pandemic, the role of Islamic seminaries in Ningxia had been substantially reduced due to political pressure. But when the pandemic hit the region, most religious locations, such as mosques and Sufi graves, were ordered to close their doors to outside visitors. Even though much of his fieldwork was already completed in 2018, he lamented that much had changed in the intervening years, and so noted that the book had been written with a deep sense of loss.