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All Journal Proceeding International Seminar of Islamic Studies El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Yusnita Effendy, Mutya
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Religion Agriculture, Biological Sciences & Forestry Arts Astronomy Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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ANALYSIS OF EMPLOYEE PERFORMANCE ASSESSMENT SYSTEM IN MANUFACTURING COMPANIES Yusnita Effendy, Mutya
Proceeding International Seminar of Islamic Studies INSIS 4 (November 2022)
Publisher : Proceeding International Seminar of Islamic Studies

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Abstract

Employees are a very important factor in an organization to achieve organizational goals. Satisfactory performance from employees does not happen instantly but requires continuous evaluation. The results of this study indicate that performance appraisal has apositive and significant effect on employee performance. The purpose of this descriptive research is to make a systematic, factual and accurate assessment of the facts and nature of the employee performance appraisal system in a manufacturing company. This research is used to find out how the management information on the performance appraisal of manufacturing company employees. This shows that employees who are given a performance appraisal by their superiors make the employee's performance higher
Pengaruh Customer Relationship Management Terhadap Loyalitas Jamaah Umroh pada PT Cahaya Berkah Safar: Al-Ghazi Tour & Travel Yusnita Effendy, Mutya
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.3593

Abstract

The Umrah industry in Indonesia is experiencing rapid growth due to the increasing demand for Hajj and Umrah services from the Muslim community in Indonesia. Tight competition in the Umrah travel services industry in Indonesia motivates business actors to continue to innovate in an effort to attract and retain Umrah pilgrims. One of the strategies used is the implementation of Customer Relationship Management practices. This research aims to identify and analyze the impact and relationship between Customer Relationship Management and Umrah Pilgrim Loyalty on users of Umrah travel services at PT Cahaya Berkah Safar (Al-Ghazi Travel & Tour). This research uses quantitative methodology with descriptive statistical analysis. The research sample was obtained through purposive sampling, namely selecting participants based on certain characteristics that were considered relevant to the research. The findings show that Customer Relationship Management has a significant impact, accounting for 78.9% of the overall impact observed.
Pengaruh Customer Relationship Management Terhadap Loyalitas Jamaah Umroh pada PT Cahaya Berkah Safar: Al-Ghazi Tour & Travel Yusnita Effendy, Mutya
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.3593

Abstract

The Umrah industry in Indonesia is experiencing rapid growth due to the increasing demand for Hajj and Umrah services from the Muslim community in Indonesia. Tight competition in the Umrah travel services industry in Indonesia motivates business actors to continue to innovate in an effort to attract and retain Umrah pilgrims. One of the strategies used is the implementation of Customer Relationship Management practices. This research aims to identify and analyze the impact and relationship between Customer Relationship Management and Umrah Pilgrim Loyalty on users of Umrah travel services at PT Cahaya Berkah Safar (Al-Ghazi Travel & Tour). This research uses quantitative methodology with descriptive statistical analysis. The research sample was obtained through purposive sampling, namely selecting participants based on certain characteristics that were considered relevant to the research. The findings show that Customer Relationship Management has a significant impact, accounting for 78.9% of the overall impact observed.
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