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All Journal Proceeding International Seminar of Islamic Studies El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Mardiah, Ulfa
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STUDY OF DIFFERENCES IN TIME VALUE OF MONEY WITH ECONOMIC VALUE OF TIME ON SHARIA PERSPECTIVE Rahmayati, Rahmayati; Mardiah, Ulfa
Proceeding International Seminar of Islamic Studies INSIS 5 (March 2023)
Publisher : Proceeding International Seminar of Islamic Studies

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Abstract

The development of this increasingly modern era in the daily life of many Muslims doubts existing transactions. It is important to understand the difference between the time value of money and the economic value of time for Muslims so they are not trapped in ribawi transactions. In writing this journal, the method used is descriptive qualitative. The conceptual difference is that the time value of money means that money has a time value, while the economic value of time means that time has an economic value. By calculating the time value of money using a discount or interest rate while the economic value of time uses a ratio based on holding money over time. The purpose of using the time value of money is the maximum utility of the commodity while the goal of the economic value of time is the maximum maslahah in accordance with the concept of Islamic economics. According to the completeness of sharia, the time value of money is not in accordance with the sharia concept, namely the use of interest and this is included in usury, while the economic value of time is in accordance with sharia because it does not contain usury because it is time based. Therefore, it is necessary to socialize and educate the public about the difference between the Time Value of Money and the Economic Value of Time.
Analisis Pengaruh Metode AIDA (attention, interest, desire, action) terhadap Keputusan Pembelian Fast Food Berlabel Halal pada Mahasiswa FAI UMSU Mardiah, Ulfa; Rahmayati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1913

Abstract

This research aims to find out how consumer purchasing decisions for fast food products labeled halal are influenced by the AIDA (attention, interest, desire, action) method applied. As a marketing strategy, the AIDA approach is used to determine how much consumer attention, interest, desires, and behavior can influence the decision to buy fast food that has received halal certification. This research used a quantitative approach by distributing questionnaires to 100 respondents from 925 FAI UMSU students. The sample collected in this research was through purposive sampling, meaning that the sample was based on certain criteria, namely FAI UMSU Stambuk students 2020–2023. The research results showed that simultaneously, the variables attention, interest, desire, and action influenced the decision to purchase halal-labeled fast food. Based on the coefficient of determination, the AIDA approach influences 73.1% of decisions to purchase fast food labeled halal. The remaining 26.9% is influenced by factors not included in the research model
Analisis Pengaruh Metode AIDA (attention, interest, desire, action) terhadap Keputusan Pembelian Fast Food Berlabel Halal pada Mahasiswa FAI UMSU Mardiah, Ulfa; Rahmayati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1913

Abstract

This research aims to find out how consumer purchasing decisions for fast food products labeled halal are influenced by the AIDA (attention, interest, desire, action) method applied. As a marketing strategy, the AIDA approach is used to determine how much consumer attention, interest, desires, and behavior can influence the decision to buy fast food that has received halal certification. This research used a quantitative approach by distributing questionnaires to 100 respondents from 925 FAI UMSU students. The sample collected in this research was through purposive sampling, meaning that the sample was based on certain criteria, namely FAI UMSU Stambuk students 2020–2023. The research results showed that simultaneously, the variables attention, interest, desire, and action influenced the decision to purchase halal-labeled fast food. Based on the coefficient of determination, the AIDA approach influences 73.1% of decisions to purchase fast food labeled halal. The remaining 26.9% is influenced by factors not included in the research model
Co-Authors Rahmayati Rahmayati Rahmayati, Rahmayati