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Situasi dan Proyeksi Kuantitas Penduduk Kota Tasikmalaya Tahun 2045 Arip Nugraha, Junjun
La Zhulma | Jurnal Ekonomi dan Bisnis Islam Vol 4 No 2 (2024): Maret 2024
Publisher : LPPM IAIT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70143/lazhulma.v4i2.288

The research is intended to provide a scientific description as supporting research for the preparation of the Grand Design Document for Population Development of Tasikmalaya City, by presenting an overview of the situation and projected population quantity for Tasikmalaya City in 2045. This research uses an exploratory sequential design approach. The population of Tasikmalaya City at the Golden Indonesia moment in 2045 is estimated to reach 891,049 people with growth of 2.82% from 2040. The sex ratio continues to decline to below 100. The Total Fertility Ratio in 2022 is 2.19 (towards a stable population), while the Age Specific Fertility Rate in 2022 reaches 12.80 which is in line with the 2020–2024 RPJMN target. In 2023, the city of Tasikmalaya is projected to start entering an aging population. The demographic bonus is at the ongoing demographic transition stage. Crude Birth Rate is 16.91, including the low category. The median age at first marriage reached 20.51, which is not in line with the 2020–2024 RPJMN target. The rate of use of modern contraception has reached 62.81 in accordance with the 2020–2024 RPJMN target. The prevalence of using long-term contraceptive methods has reached 29.21, which is in line with the 2024 BKKBN target. The decrease in unmet need is a positive thing.

PENGARUH MEDIA SOSIAL, KONFORMITAS TEMAN SEBAYA DAN LIFESTYLE TERHADAP BERPERILAKU KONSUMTIF PADA MAHASISWA INSTITUT AGAMA ISLAM TASIKMALAYA Hindun Hiriyanti; Arip Nugraha, Junjun
La Zhulma | Jurnal Ekonomi dan Bisnis Islam Vol 5 No 1 (2024): September, 2024
Publisher : LPPM IAIT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70143/lazhulma.v5i1.357

Many students have social media and actively play social media. Some students can spend more than 3 hours a day accessing social media. The social media they have are Instagram, Tiktok, Whatsapp and they also actively follow the trending lifestyle on social media, and often spend some of their pocket money to buy goods and visit places that are trending on social media. This study aims to determine the effect of the use of social media and lifestyle on the consumptive behavior of students of the Institute of Islam Tasikmalaya.The research method used is quantitative method with data collection techniques through questionnaires. The population in this study were students of the Institute of Islam Tasikmalaya and the sample taken was 116 respondents with purposive sampling technique. Data analysis using multiple linear regression analysis.The findings of this study indicate that social media, peer conformity, and lifestyle are important determinants that influence consumptive behavior among college students. Each of these variables plays a significant role both individually and collectively in encouraging consumptive behavior. The implication of the results of this study is the importance of awareness of social and lifestyle influences on consumption behavior, which can be used by marketers in devising more effective marketing strategies, as well as by individuals to understand the dynamics behind their consumption decisions.

EKONOMI SYARIAH, MCDA-WDMA DAN PENTAHELIX COLLABORATION DI KOTA TASIKMALAYA Arip Nugraha, Junjun
La Zhulma | Jurnal Ekonomi dan Bisnis Islam Vol 6 No 1 (2025): Maret 2025
Publisher : LPPM IAIT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70143/lazhulma.v6i1.504

The limited integration of Islamic economic principles into Tasikmalaya City's planning documents poses a significant challenge, despite the city's strong demographic and Islamic cultural base. Policy fragmentation between the city and surrounding regions, along with weak municipal support, has hindered the development of a robust Islamic economic ecosystem. This study aims to formulate evidence-based strategic directions for Islamic economic development in Tasikmalaya.Using a mixed-methods approach with an exploratory sequential design within a Research and Development (R&D) framework, data were gathered from literature analysis, policy review, in-depth interviews, and structured questionnaires. The object of the study includes the institutional, stakeholder, and interactional dimensions of the Islamic economic ecosystem in Tasikmalaya City. The study identifies five key strategic priorities from twelve assessed variables using the MCDA-WDMA model: (1) intergovernmental policy synchronization, (2) strengthening Islamic economic institutions, (3) digital transformation of Islamic services, (4) community engagement through pesantren and Islamic organizations, and (5) fiscal incentives and affirmative regulation. Dynamic weight analysis from stakeholders reveals a dominant preference for Pentahelix collaboration. These findings confirm the utility of MCDA-WDMA in generating context-sensitive, evidence-based development frameworks.

PENGARUH E-MARKETING MIX TERHADAP IMPULSE BUYING MELALUI HEDONIC SHOPPING SEBAGAI VARIABEL INTERVENING (Pendekatan Analisis Jalur/Path Analysis padaPlatform TikTok Sho) Arip Nugraha, Junjun; Medira Abdillah
La Zhulma | Jurnal Ekonomi dan Bisnis Islam Vol 3 No 2 (2023): Oktober,2023
Publisher : LPPM IAIT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70143/lazhulma.v3i2.253

The purpose of this study is to determine the effect of e-marketing mix on impulse buying through hedonicshopping as an intervening variable (study on the Tiktok platform). The method used in this research isquantitative research. The population in this study are Tiktok users. The sampling technique used theAccidental Sampling technique and obtained a sample of 96 respondents. Data collection using the datamethod in the form of a questionnaire and data processing using the SPSS version 25. The analysis toolused was path analysis, using the T test and F test and the coefficient of determination. The results of theanalysis show that the product variable (X1) has no significant effect on impulse buying (Y) with a betavalue of 0.091, promotion (X2) has no significant effect on impulse buying (Y) with a beta value of 0.028,place (X3) has no negative effect significant effect on impulse buying (Y) with a beta value of -0.053, price(X4) has no significant negative effect on impulse buying (Y) with a beta value of -0.097, personalization(X5) has no significant effect on impulse buying (Y) with beta value of 0.152, privacy (X6) has no significanteffect on impulse buying (Y) with a beta value of 0.264, Customer Service (X7) has a significant effect onimpulse buying (Y) with a beta value of 0.501, Community (X8) has an effect no significant negative effecton impulse buying (Y) with a beta value of -0.208, Site (X9) has no significant negative effect on impulsebuying (Y) with a beta value of -0.049, Security (X10) has no significant negative effect on impulse buyingbuying (Y) with a beta value of -0.053, Sales Promotion (X11) has no significant effect on impulse buying(Y) with a beta value of 0.067

Situasi dan Proyeksi Kuantitas Penduduk Kota Tasikmalaya Tahun 2045 Arip Nugraha, Junjun
La Zhulma | Jurnal Ekonomi dan Bisnis Islam Vol 4 No 2 (2024): Maret 2024
Publisher : LPPM IAIT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70143/lazhulma.v4i2.288

The research is intended to provide a scientific description as supporting research for the preparation of the Grand Design Document for Population Development of Tasikmalaya City, by presenting an overview of the situation and projected population quantity for Tasikmalaya City in 2045. This research uses an exploratory sequential design approach. The population of Tasikmalaya City at the Golden Indonesia moment in 2045 is estimated to reach 891,049 people with growth of 2.82% from 2040. The sex ratio continues to decline to below 100. The Total Fertility Ratio in 2022 is 2.19 (towards a stable population), while the Age Specific Fertility Rate in 2022 reaches 12.80 which is in line with the 2020–2024 RPJMN target. In 2023, the city of Tasikmalaya is projected to start entering an aging population. The demographic bonus is at the ongoing demographic transition stage. Crude Birth Rate is 16.91, including the low category. The median age at first marriage reached 20.51, which is not in line with the 2020–2024 RPJMN target. The rate of use of modern contraception has reached 62.81 in accordance with the 2020–2024 RPJMN target. The prevalence of using long-term contraceptive methods has reached 29.21, which is in line with the 2024 BKKBN target. The decrease in unmet need is a positive thing.

PENGARUH MEDIA SOSIAL, KONFORMITAS TEMAN SEBAYA DAN LIFESTYLE TERHADAP BERPERILAKU KONSUMTIF PADA MAHASISWA INSTITUT AGAMA ISLAM TASIKMALAYA Hindun Hiriyanti; Arip Nugraha, Junjun
La Zhulma | Jurnal Ekonomi dan Bisnis Islam Vol 5 No 1 (2024): September, 2024
Publisher : LPPM IAIT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70143/lazhulma.v5i1.357

Many students have social media and actively play social media. Some students can spend more than 3 hours a day accessing social media. The social media they have are Instagram, Tiktok, Whatsapp and they also actively follow the trending lifestyle on social media, and often spend some of their pocket money to buy goods and visit places that are trending on social media. This study aims to determine the effect of the use of social media and lifestyle on the consumptive behavior of students of the Institute of Islam Tasikmalaya.The research method used is quantitative method with data collection techniques through questionnaires. The population in this study were students of the Institute of Islam Tasikmalaya and the sample taken was 116 respondents with purposive sampling technique. Data analysis using multiple linear regression analysis.The findings of this study indicate that social media, peer conformity, and lifestyle are important determinants that influence consumptive behavior among college students. Each of these variables plays a significant role both individually and collectively in encouraging consumptive behavior. The implication of the results of this study is the importance of awareness of social and lifestyle influences on consumption behavior, which can be used by marketers in devising more effective marketing strategies, as well as by individuals to understand the dynamics behind their consumption decisions.

EKONOMI SYARIAH, MCDA-WDMA DAN PENTAHELIX COLLABORATION DI KOTA TASIKMALAYA Arip Nugraha, Junjun
La Zhulma | Jurnal Ekonomi dan Bisnis Islam Vol 6 No 1 (2025): Maret 2025
Publisher : LPPM IAIT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70143/lazhulma.v6i1.504

The limited integration of Islamic economic principles into Tasikmalaya City's planning documents poses a significant challenge, despite the city's strong demographic and Islamic cultural base. Policy fragmentation between the city and surrounding regions, along with weak municipal support, has hindered the development of a robust Islamic economic ecosystem. This study aims to formulate evidence-based strategic directions for Islamic economic development in Tasikmalaya.Using a mixed-methods approach with an exploratory sequential design within a Research and Development (R&D) framework, data were gathered from literature analysis, policy review, in-depth interviews, and structured questionnaires. The object of the study includes the institutional, stakeholder, and interactional dimensions of the Islamic economic ecosystem in Tasikmalaya City. The study identifies five key strategic priorities from twelve assessed variables using the MCDA-WDMA model: (1) intergovernmental policy synchronization, (2) strengthening Islamic economic institutions, (3) digital transformation of Islamic services, (4) community engagement through pesantren and Islamic organizations, and (5) fiscal incentives and affirmative regulation. Dynamic weight analysis from stakeholders reveals a dominant preference for Pentahelix collaboration. These findings confirm the utility of MCDA-WDMA in generating context-sensitive, evidence-based development frameworks.

STRATEGI PENGEMBANGAN UMKM RIZQI BATIK BERBASIS PENTAHELIX DENGAN MENGGUNAAKAN ANALISIS SWOT DAN MATRIKS QSPM Arip Nugraha, Junjun; Hana Kartini Sudrajat
La Zhulma | Jurnal Ekonomi dan Bisnis Islam Vol 7 No 2 (2025): September 2025
Publisher : LPPM IAIT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70143/lazhulma.v7i2.557

UMKM Rizqi Batik is one of the creative industry players in Tasikmalaya City, which has potential to develop at the national and international levels. To support this growth, development strategies that consider internal strengths, external challenges, and multi-stakeholder collaboration are needed. This research aims to: (1) determine the internal and external conditions of UMKM Rizqi Batik in 2025, (2) map the strategic position of the business based on the SWOT approach within the framework of The Strategy-Formulation Analytical Framework (TSFAF), (3) formulate development alternative strategies involving Pentahelix actors, and (4) determine priority strategies based on objective assessment through the Quantitative Strategic Planning Matrix (QSPM) method. This research uses a descriptive method with a quantitative approach. Data collection techniques include observation, interviews, questionnaires, and documentation. Strategy analysis is conducted in three stages of TSFAF: Input Stage (using IFE, EFE, VRIO, Value Chain, PESTEL, and Porter's Five Forces analysis), Matching Stage (SWOT analysis and IE Matrix), and Decision Stage (strategy assessment using QSPM). The results show that Rizqi Batik has high internal strengths (IFE score of 3.07) and is capable of responding well to external opportunities (EFE score of 3.00), thus positioned in Quadrant I of the IE Matrix, which recommends an aggressive strategy. Three alternative strategies were generated from SWOT Matching, namely: (1) digital promotion based on cultural narratives, (2) market expansion through partnerships and online distribution, and (3) development of modern fashion products with batik motifs. Based on QSPM results, the digital promotion strategy received the highest Total Attractiveness Score of 9.9151 and was established as the priority strategy. The success of strategy implementation heavily depends on the synergy among the five main actors in the Pentahelix approach: academia, business actors, community, government, and media

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