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All Journal LAN TABUR: Jurnal Ekonomi Syari’ah
Noga Riza Faisol
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Economics, Econometrics & Finance

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Strategi Harga Dan Promosi Dalam Meningkatkan Pembelian Pada Masa Pandemi Covid 19 Noga Riza Faisol
LAN TABUR : Jurnal Ekonomi Syariah Vol. 4 No. 2 (2023): Maret
Publisher : Lembaga Pusat Penelitian dan Pengabdian kepada Masyarakat (LP2M) Institut Agama Islam (IAI) Al-Qodiri Jember, Jawa Timur Indonesia bekerjasama dengan Kopertais Wilayah 4 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/lantabur.2023.4.2.271-280

Abstract

We can see the rapid development of the business in the field of motorcycle sales with the many motorcycle dealers or showrooms that have been established. The rapid progress of motorcycle sales activities can lead to a level of intense business competition. Likewise for motorcycle showrooms that sell similar goods. With the existence of similar products sold by different dealers or showroom businesses for buying and selling used motorcycles, while the diverse desires of consumers make consumers free to choose products that can satisfy their needs. The focus of this research is what is the price strategy and what is the promotion strategy at the Suwarno motorbike showroom in Maesan during the Covid 19 pandemic? The aim of the study was to find out the promotional price strategy at the Suwarno Motor Showroom in Maesan during the Covid 19 pandemic. This research uses a qualitative approach and the type of research is a case study. The results of this study are 1. The Suwarno Motor Maesan Showroom in setting prices also provides promos for each motorbike credit by obtaining helmets for consumers who credit motorbikes. 2. The promotion strategy used by the Suwarno motor Maesan showroom is using radio and Facebook media advertising. They announce via radio when there is a promo
Strategi Pemasaran Industri Kreatif Berbasis Kearifan Lokal Di Masa Pandemi Covid-19 (Studi Pada Batik Desa Sidomulyo Kabupaten Jember) Noga Riza Faisol
LAN TABUR : Jurnal Ekonomi Syariah Vol. 4 No. 1 (2022): September
Publisher : Lembaga Pusat Penelitian dan Pengabdian kepada Masyarakat (LP2M) Institut Agama Islam (IAI) Al-Qodiri Jember, Jawa Timur Indonesia bekerjasama dengan Kopertais Wilayah 4 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/lantabur.2022.4.1.142-161

Abstract

The marketing mix is ​​a combination of four variables which are the core of the marketing system that can be controlled by the company. These variables can be grouped into four main groups known as the 4Ps, namely: Product (product), Price (price), Promotion (promotion), Place (Place / Distribution). The focus of research in this journal is 1). What is the marketing strategy of Batik in Sidomulyo Village, Jember Regency during the COVID-19 pandemic. 2). What are the obstacles faced by Batik in Sidomulyo Village, Jember Regency during the COVID-19 pandemic? 3). What are the solutions to the problems faced by Batik SMEs in Sidomulyo Village, Jember Regency during the COVID-19 pandemic? This study uses a descriptive qualitative approach, the type of research uses field research, data collection techniques use observation, interviews and documentation. Data analysis used descriptive qualitative analysis with the stages of data reduction, data presentation and conclusions. The validity of the data was tested by using source triangulation techniques and techniques or methods. The results of the study concluded that: The marketing strategy of Batik in Sidomulyo Village, Jember Regency uses market segmentation analysis by looking at the way consumers dress and the way consumers speak, and uses a marketing mix marketing mix including: Product strategy, Batik in Sidomulyo Village maintains good product quality from the coloring process , embedding, and motifs for the quality of the fabric depending on consumer demand. And the resulting product is a durable product.
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